Nigeria
Strategic and results-driven professional with comprehensive leadership success spanning financial services, broadcast media, and agency environments. I specialise in crafting compelling brand narratives, driving digital innovation, and shaping stakeholder perception across traditional and emerging channels. A trusted executive advisor and brand guardian, I’ve led transformative campaigns that built public trust, enhanced reputation, and generated multimillion-naira returns. Currently leading corporate communications for WEMA Bank, I manage the full spectrum of internal and external messaging, from CEO positioning and media engagement to digital content, brand campaigns, and crisis response. I have launched award-winning initiatives, including the “WEMA Bank One Day MD/CEO” and the “Sounds of ALAT” youth campaign, whilst enhancing media monetisation and stakeholder engagement. Additionally, I spearheaded brand transformation efforts across TV and radio platforms, including the rebranding from CBS to TVC Communications, launching Max FM, and managing reputational recovery during Nigeria’s 2020 crisis. Earlier in my career at The Quadrant Company, I led national campaigns for global brands like British Airways, Coca-Cola, Ford Motors, and Etisalat, mastering integrated communications strategy and client relationship leadership. 🔹 Core Strengths: • Executive Communication Strategy & Thought Leadership • Brand Positioning & Market Perception Management • Digital Marketing & Social Media Monetisation • Internal Communications & Culture Alignment • Crisis & Reputation Management • Stakeholder Engagement & Influencer Relations • Integrated Campaigns (PR, ATL, BTL, CSR, Digital) • Media Relations & Press Strategy • Budget Optimisation & ROI Accountability As a proud member of the Forbes Communications Council, and with credentials from IESE, LBS, and the CIM UK, I bring global insights with local execution excellence. I’m passionate about building purpose-driven brands that resonate, perform, and endure. Let’s connect if you're exploring opportunities to elevate brand strategy, drive digital transformation, or shape reputation at scale.
In this role, I lead the development and execution of our annual corporate communication strategy to boost brand visibility and strengthen stakeholder perception. I direct internal comms to drive employee engagement and align messaging with our goals. I oversee branding campaigns, manage internal and external communications for consistency, and run digital platforms like social media and our corporate website to keep content relevant and engaging. I optimise the marketing comms budget with a focus on ROI and strategic impact. I craft key messaging to support the bank’s vision, implement executive comms to elevate leadership visibility, and guide a cross-functional team to deliver on strategic objectives. I also produce high-impact internal content and provide crisis communication support through rapid-response messaging and executive materials. • Executed Bank's 80th anniversary campaign, whilst enhancing corporate image. • Launched ground-breaking initiatives, such as 'WEMA Bank One Day MD/CEO' for children. • Introduced first corporate documentary and youth entertainment campaign 'Sounds Of ALAT'. • Achieved milestone in YouTube monetisation for bank and increased corporate visibility over two years. • Increased media visibility through targeted campaigns, public relations initiatives, and strategic media partnerships. • Heightened public perception by managing the bank’s brand reputation and verifying alignment with corporate values. • Recognized for top leadership excellence by spearheading cross-functional initiatives to increase organizational performance.
In this role, I led brand strategy, corporate communications, digital marketing, and PR across TVC Entertainment, TVC News Nigeria, and Max FM. I ran cross-platform campaigns to boost visibility and market positioning across TV, radio, digital, and print. I managed online content, social media, design, and digital marketing to ensure cohesive brand messaging. Internally, I drove PR efforts like corporate storytelling, executive messaging, and employee communications to build alignment. I crafted press releases, speeches, and media kits for launches, brand campaigns, and crisis comms. I also co-ordinated events, tours, and sponsorships to boost engagement, and led media strategies—including interviews and award submissions—to elevate executive presence. I used market research to guide data-driven PR plans and worked with internal teams and agencies to align messaging and execution. • Spearheaded relaunch of Max FM radio station (that become the No 1 Hit Music station in Lagos, Nigeria), whilst revitalising brand presence. • Initiated CSR initiative for TVC Communications for enhancing corporate social responsibility impact. • Handled major crisis in 2020, whilst ensuring brand reputation management and crisis communication. • Attained first-ever YouTube monetisation for TVC Communications, whilst generating new revenue streams. • Orchestrated rebranding of TVC Group from CBS to TVC Communications, whilst strengthening brand identity. • Maximised ROI through efficient resource allocation and vendor management by maintaining publicity budgets. • Authored and edited diverse communication materials, including newsletters, website content, advertising copy, and executive reports for internal and external stakeholders. • Led empathetic brand communications during global crisis, preserving brand integrity and strengthening audience connection amid social unrest.
In this position, I created and shared digital communications for online communities, bloggers, and media to boost brand reach. I led planning and execution of nationwide CSR initiatives for top clients like Etisalat, Ford Motors, Coca-Cola, Nokia, Mastercard and British Airways. I developed high-level presentation materials for business proposals and strategic sessions, including forecasts. I managed cross-functional teams across six major accounts to ensure smooth campaign delivery. I also crafted and implemented marketing strategies to strengthen brand positioning and drive growth, approved project budgets, and monitored performance and ROI. I led stakeholder communications during high-profile launches and played a key role in aligning client goals with broader brand and comms strategies. • Mitigated reputational risk across both digital and traditional media platforms by managing crisis communications. • Designed integrated (through-the-line) marketing campaigns with clearly defined KPIs and measurable business impact. • Drove campaign communication budgets up to $200K by maintaining financial control and alignment with strategic goals. • Strengthened brand recall and stakeholder engagement through impactful corporate storytelling and promotional campaigns