Maarten van Kroonenburg

I help corporate innovation leaders turn new products into revenue | Pre-Acceleration & Go-To-Market for enterprises

Tilburg, North Brabant, Netherlands

About

Corporate innovation projects stuck in pilots but never generating revenue? Here’s why 👇 I help corporate innovation and business development teams turn new products and services into real, scalable revenue, before momentum is lost. At BW Ventures, we work with enterprise organisations (1,000+ FTE) to validate demand, design go-to-market strategies, and accelerate growth. Most corporate innovation teams struggle with: - Building solutions before validating real customer demand - Strong pilots that never scale commercially - Slow, unclear go-to-market execution - Innovation teams disconnected from revenue ownership - Missed growth opportunities due to internal complexity Our work is structured around three growth levers: 1️⃣ Pre-Acceleration Validate demand and secure early customers before heavy investment. 2️⃣ Go-To-Market Execution Design and launch enterprise-ready GTM strategies for new products and services. 3️⃣ Strategic M&A (Growth Acceleration) Acquire or partner to scale new business lines faster. (Most clients start with Pre-Acceleration & GTM.) Over the last few years, we’ve: - Supported multiple corporate teams in launching new revenue streams - Reduced time-to-market for enterprise innovations - Helped innovation teams move from experimentation to commercial traction 👉 DM me “INNOVATION” if you’re responsible for turning new ideas into revenue and want to validate your next move before scaling.

Experience

  • Founder at BW Ventures
    Apr 2016 - Present · 10 yrs 3 mos

    The BW Ventures team includes skilled accelerators only. We are excited about rapid growth when innovation serves a problem/solution, product/market and product/channel fit. To arrive at the acceleration stage, we validate assumptions until we find a solution that customers are truly looking for. This means we excel at adapting, flowing like water, and staying sharp. Having to adjust, fuels our fire. Innovation can sprout from idealism, but it can also be enforced by the need for growth. Either way, innovation is a process of ongoing iteration, fickle and it is generally hard to predict. Do we want to stay ahead of the competition? Sure. Do we want to mitigate risk by putting together a sustainable innovation portfolio? Absolutely. But we especially want to be realistic about success. We make sure that your idea meets the market in a way that is relevant for your end user, whether that is a consumer or a business. That also means that if it isn’t considered relevant, we advise against going ahead with the idea. In short: We get real about viability. You may have questions. You may want to know more about the specifics of the process. We understand. Schedule a discovery call with us and we’ll discuss.

  • Co-Founder at Music Tech Accelerator
    Jun 2021 - Present · 5 yrs 1 mo

    BW Ventures and WeWork Labs launch the first accelerator program for the Music Tech industry. Amsterdam, 21 June 2021 – WeWork Labs and BW Ventures today launch the first accelerator program for the Music Tech industry in Europe. The free program aims to support early-stage startups to grow their business and network and develop a commercially and technically feasible product over the course of ten weeks. Eight startup teams will be selected by BW Ventures and WeWork Labs (www.wework.com/labs). The program is free of charge. More information available at: https://lnkd.in/eb5UCKV

  • Investment Analyst at EPIC seedfund
    Aug 2016 - Present · 9 yrs 11 mos

    EPIC seedfund focusses on Agri/Food, (High)Tech and Digital startups that have the ambition to become fast growing scaleups. Besides funding we help you grow your company and connect you with our extensive network. Our strategy focusses on business models that claim a clear place in a current value-chain or will disrupt one.

  • Guest Lecturer Entrepreneurship at Various universities
    Aug 2015 - Present · 10 yrs 11 mos

    Guest lecturer entrepreneurship and lean startup on various universities such as: Avans Hogeschool, Erasmus University, HAS Hogeschool, NHTV.

  • Business Mentor at Lean Startup Machine
    Apr 2015 - Present · 11 yrs 3 mos

    Business mentor at Lean Startup Machine Breda. https://www.leanstartupmachine.com/cities/breda/