Maarten van der Zanden

CEO | Medical Innovator | Fund raising | MedTech Marketing | Product launches | Business Coach | Orthopedics - Radiotherapy - Diagnostics - Implants

Nijmegen, Gelderland, Netherlands

About

Experienced MedTech executive with engineering roots, marketing skills and management team experience, successfully bringing medical devices to market. Maarten is eager to innovate by partnering with clinical experts, patients and healthcare companies. To transform a great idea into an economically viable reality. To bring the benefits of innovations to patients in need. Maarten has launched solutions in orthopedics, radiotherapy and diagnostics. Maarten is a strategist on the road towards product implementation, making sure that marketing, evidence, branding, market access and operational timelines converge at product launch. Followed a clear path to commercialization, further evidence building and reimbursement. Maarten has raised over € 7,5 million non-dilutive funding for MedTech Innovations, has won several awards and successfully launched 6 innovations in 3 different medical specialities. Specialties: Medical Marketing, Funding, Managing Innovations, KOL networking, Product management, Requirement setting in the field of Diagnostics, Oncology and Orthopedics. Key words: Passion, innovation, purpose, medtech, entrepreneur

Experience

  • ATRO Medical BV (7 yrs 3 mos)
    • Chief Executive Officer
      Feb 2026 - Present · 6 mos

      As part of the management team in our orthopedic startup ATRO Medical I am responsible for fund raising and preparing all stakeholders on our groundbreaking orthopedic innovation. Our meniscus prosthesis will change the future of meniscus surgery and intends to bring pain relief to many patients who underwent meniscectomy but still experience knee issues. My approach is one of collaboration, analysis and action. We're open to new insights and opportunities, as long as they are scientifically sound, aim to change things for the better and have the patient in mind.

    • Chief Implementation Officer
      Jan 2024 - Feb 2026 · 2 yrs 2 mos

      As part of the management team in our orthopedic startup ATRO Medical I was responsible for preparing all stakeholders on our groundbreaking orthopedic innovation as well as non-dilutive funding, marketing and communications.

    • VP Marketing & Market Access
      Jul 2022 - Dec 2023 · 1 yr 6 mos

  • Mentor at Faculty of Impact
    Mar 2026 - Present · 5 mos

    Supporting promising researchers of Dutch research institutes during a two year fellowship, turning breakthrough research into a business with as much impact as possible.

  • Advisory Board Member on Sustainable Health Technology implementation at Universiteit Twente
    Oct 2022 - Present · 3 yrs 10 mos

  • Medtech startup coach at De Startversneller
    Mar 2021 - Present · 5 yrs 5 mos

    Business coach for medtech startups in provinces of Gelderland and Overijssel, to kickstart their journey towards implementation of their medical innovation.

  • Co-Founder at Seenobear Projects
    Jul 2005 - Present · 21 yrs 1 mo

    Fellow owner of a project-oriented SME. When needed, we can deliver a project in fund-raising, MedTech consultancy or any other business with a cool idea.