Buchs (Aargau), Aargau, Switzerland
Enabler and creative thinker, life long learner, communicator and able of connecting people. Background in business-to-business marketing with 20 years of experience in international marketing functions in various industries. Core interests: how technology can make marketing operations more effective; how to work smart (work less, achieve more). Broad skill set from strategic to operational, from analytical to ability to capture emotions through creative work, from net-worker/presenter to hard working behind the scenes. Comfortable with technology and data modelling. Appreciated team leader with a lot of attention to personal development and engagement. Conversational in 4 languages.
Advising clients in how to optimize their 360° customer experience among all interaction points and channels. Building the right technical ecosystems in the areas of sales, marketing and services.
Responsible for commercial development of Open Programmes. Managing remote team of 6 internal sales people. Modernized inbound marketing activities focused on lead generation.
Consult clients and prospects with regard to Picturepark capabilities, integrations, digital asset and content management. Manage implementations and migrations. Business development towards partner projects and sales consulting.
Head of Marketing Team. Responsible for marketing strategy of Krauthammer group. Architect of new brand identity & value proposition adapted to fast digitalizing buying behaviours.
Responsible for European marketing and communication; product launches (conceptual development, campaigning, fairs, etc.), deployment to Bridgestone sales companies.
Responsible for product management fleet software programs. Project management of new IT developments (off- and on-line), launching new developments in the market, promoting and selling existing programs, sales and implementation oriented trainings all across Europe, …
Team Lead of the Services Team, focussing on customer statisfaction and employee engagement.
Development and implementation of customer database system, coordinator of direct marketing campaigns, market research and involved in the execution of various marketing activities.