London, England, United Kingdom
As Chief Commercial Officer at WildBrain, I oversee business initiatives that span across WildBrain’s Ecosystem which contains: 1: Content Creation: our Studios who produce Feature fims, long and short form series and social content. As well as distributing on Linear (TV), SVOD (ie Netflix, Apple TV, Amazon Prime) and FAST TV 2: The Network: Digital distribution on AVOD (ie YouTube, Roku) and Media Solutions (Ad Sales) 3: Global Licensing: Consumer Products across our global office network and Location Based Experiences. As Managing Director of CPLG, WildBrain’s leading licensing agency, which manages Global Licensing, I continue to oversee all aspects of theagency for our 3rd party clients as well as our own brands. With over 20 years in the licensing industry, my expertise lies in new business development, P&L management, and licensing. I am committed to fostering long-term partnerships built on trust, transparency, and shared success. My mission is to leverage consumer products to create memorable experiences for fans and audiences worldwide.
My main responsibility as CCO is overseeing our Key Clients and focusing on Business Development across all of our business units and creating more synergies for our clients, partners and colleagues. As MD for CPLG, I continue to oversee all aspects and drive incremental growth across our global footprint.
In my role as Executive Vice President Global Partnerships & Licensing at WildBrain, I spearheaded business development efforts and managed global licensing operations. I collaborated with cross-functional teams to drive strategic partnerships, resulting in substantial revenue growth and expanded market reach.
Led global set up of WildBrain CPLG, managing full P&L, budget, and operational responsibilities. Expanded office network from 7 to 23 across America's, EMEA, and Asia, driving double growth. Oversaw strategic growth initiatives, resulting in increased market presence and revenue.
Managed UK, Benelux, C.E.E, and Nordic regions for WildBrain CPLG, driving double-digit growth and overseeing vast majority of company revenue. Extended remit to include UK, the biggest EU market, as part of Northern European setup, expanding company reach and impact. Developed strategic partnerships and implemented innovative marketing strategies to increase brand visibility and market share. Led cross-functional teams to optimize operations and drive business success through effective leadership and collaboration.
Building brands in the licensing business is all about long term relationships. For almost 40 years we’ve been making it our business to connect the best brands with the best partners. We believe that partnership is about clarity, openness and trust. We work together with you to achieve your objectives and we tell it like it is. We call it... "Expert Common Sense".
Give a little girl a Cinderella dress and see what happens. The magic of Cinderella transfers to the imaginary world of a child through nothing more than a dress. That’s magic. And that’s what drives us when we’re creating the magic. With over 50 ambitious and clever people in our company, we’re working hard to live and sell the magic. Merchandising the magic that touches the imagination. In our world of limitless possibilities, awesome brands and famous characters, we stimulate outrageous, impulsive and fun ideas. Guarding the balance between high quality and commercial success. Making sure the magic never breaks The Cookie Company. Merchandising the magic
In absence of MD, took over day to day tasks with regards to general management next to my tasks as Sales Director.
Managing Sales Team and respondible for achieving annual group target..
Responsible for the sales in several product groups like: FMCG, Product & Retail Promotions, Apparel, Home Textiles.
Realising media formats and producing bookformats on easy accessable topics for mass market