Maarten van den Nieuwenhuijsen

Senior Vice President Hotel Openings Raffles and Fairmont Hotels & Resorts

Dubai, United Arab Emirates

About

I am a passionate luxury hotelier with over 30 years of international experience gained across Europe, the Middle East, Asia, and Africa. In my current role at Fairmont Hotels & Resorts, I oversee the operational performance of all Fairmont properties in Europe and Morocco and am responsible for new Fairmont hotel openings and conversions worldwide. Throughout my career, I have been deeply involved with the operations, brand marketing, and guest experience of numerous iconic properties such as Fairmont Tazi Palace Tangier, Raffles The Palm Dubai, Raffles Udaipur, Banyan Tree AlUla - to name a very few. I am an avid traveler and have stayed at countless luxury hotels across the globe. In my spare time in Dubai, I enjoy sailing and go on yacht trips with my family.

Experience

  • Fairmont Hotels & Resorts (On-site)
    • Senior Vice President Hotel Openings Raffles & Fairmont
      Feb 2026 - Present · 6 mos

    • Senior Vice President Openings and Guest Experience Raffles and Fairmont
      Jun 2024 - Feb 2026 · 1 yr 9 mos

      Responsible for all Hotel Opening and Conversion project of Raffles & Fairmont Hotels globally as well as the Guest Experience Division for these Luxury and iconic Accor brands.

    • Senior Vice President, Operations Europe & Morocco i/c Hotel Openings Fairmont Global
      Jan 2023 - Aug 2024 · 1 yr 8 mos

      I oversee the operational performance of all Fairmont properties in Europe and Morocco, e.g., The Savoy, Fairmont Le Montreux Palace, Fairmont Vier Jahreszeiten and the recently opened Fairmont Rabat Tazi Palace in Tanger. I maintain good owner relations and cooperate closely with the general managers to maximize each hotel's performance. In addition to my regional role, I am responsible for new Fairmont hotel openings and conversions worldwide. Interesting signings include the Fairmont Golden Prague and the Fairmont Tokyo.

  • Accor (4 yrs 3 mos)
    • Vice President, Openings & Guest Quality India, Middle East, Africa & Turkey
      Jan 2020 - Jan 2023 · 3 yrs 1 mo

      I successfully coordinated the opening of over 40 properties per year across all Accor brands in the Middle East, Africa, India, and Turkey. Properties I was particularly involved with include Fairmont Tazi Palace Tangier, Fairmont and Raffles Doha, Raffles The Palm Dubai, Banyan Tree Al Ula - just to name a few. As part of my responsibility for monitoring guest experience at over 430 hotels, I led the rollout of ALLSAFE, Accor's covid response program. I also had the lead role in Accor's Global Operational Support Council, liaising between sales, marketing, distribution, loyalty, and operations.

    • Vice President, Brand Experience Luxury Brands
      Nov 2018 - Dec 2019 · 1 yr 2 mos

      As the leading link between brand and operations, I translated the DNA of Accor's luxury brands into operational delivery. I successfully set up the hotel opening templates for all luxury brands (incl. Fairmont, Raffles, Sofitel, M Gallery) with each brand's essentials.

  • Mövenpick Hotels & Resorts (7 yrs 10 mos)
    • Vice President Brand
      Mar 2017 - Dec 2018 · 1 yr 10 mos

      I headed up brand compliance across all hotels in the company's portfolio and ensured all corporate business units followed brand direction and strategy. I was in charge of the executive relationship between Mövenpick Fine Foods Switzerland and Mövenpick Hotels.

    • Vice President Operations Africa
      Mar 2011 - Mar 2017 · 6 yrs 1 mo

      I was responsible for the operations of all 16 Mövenpick properties in Africa, plus eight Nile cruise ships, including the luxury steamer SS Misr.

  • Radisson Hotel Group (12 yrs 8 mos)
    • Regional Director Africa
      Aug 2004 - Mar 2011 · 6 yrs 8 mos

      I set up the company's new regional office in Cape Town. I was in charge of all operating hotels and opening projects in the Southern Africa Development Community member countries and Nigeria.

    • Country Director KSA
      Dec 2002 - Aug 2004 · 1 yr 9 mos

    • General Manager
      Jan 2001 - Dec 2002 · 2 yrs