Maarten Van Beek

CEO/ COO/CMO/Non- Executive Board Director

Netherlands

About

Experienced in scaling & growing BtoC and BtoB businesses in EMEA, Asia, Americas. Experience in well know companies in FMCG and Consumer Care (Colgate, Stimorol/Mondelez), Food&Health (Danone, Nutricia). In global and local Managing Director and Marketing Director roles, leading cross functional teams. With P&L responsibility. In well known big B corp. companies as well as in a Greenfield operation. And as COO in a 100% E-commerce company. Special interests: * Interested in FMCG, Consumer Care, Consumer Health and Food & Beverages. * Growth acceleration & Transformation through a combination of implementing new business models, geographical expansion, innovation, new channel development, digital transformation and partnerships. * Leading global and regional cross functional & diverse High Performing Teams, to drive sustainable growth. * Developing and implementing ESG programs as integral part of strategy. * Food lover and hobby cook.

Experience

  • Ex- COO at Happy Mammoth
    Apr 2024 - Present · 2 yrs 4 mos

    Happy Mammoth is a leading women's health & wellness brand offering an expansive product portfolio focussed on natural, high-quality and science-backed hormonal and gut health vitamins and supplements. The company was founded in 2017 to fill a void in the market for everyday products specifically designed to support the body's crucial command centers- hormones and gut. Happy Mammoth has quickly gained significant traction and developed into a globally recognized brand that is now available in EU, US and Australia and sold in 33 markets. Today, Happy Mammoth is disrupting the traditional $400 billion supplements market with its direct-to-consumer model and natural, highly efficacious and evidence based product portfolio. All products are designed to adapt to the unique needs of each customer and treat a wide range of complex health issues that women face, including stress, bloating, menopause, digestion, sleep quality, weight cycling and aging. The Happy Mammoth brand stands for premium quality, ingredient transparancy and high performance.

  • Global Managing Director/ Business Unit Health Nutrition at Fonterra
    Sep 2017 - Apr 2024 · 6 yrs 8 mos

    Leading a growing global business unit of ingredients and final goods for the health nutrition market. General management with P&L responsibility. Realising growth through Innovation, Geo expansion, launching new B models, building brands with a High performing cross functional/cultural team.

  • Global Category Managing Director Danone specialised Nutrition at Nutricia
    Sep 2010 - Sep 2017 · 7 yrs 1 mo

    Leading a global business unit of health nutition, aimed at healthy ageing consumers around the world. To support healthier lives. Growth through launching new products that make a difference, , geo expansion and starting a new digital transformation team. Leading a cross functional global team. P&L responsible. Purpose and ESG development and implementation. Leading the People development & career planning for all sales-, marketing- and digital colleagues in Danone specialised nutrition. Danone is a BCorp.

  • Marketing Director Danone Nederland at Danone
    Sep 2008 - Sep 2010 · 2 yrs 1 mo

    Successful turnaround by refocussing the strategy of Nutricia Specialised Nutrition in order to realise growth again. Re-organise sales, marketing, R&D teams to successfully drive growth of the strategic pillars. Pilot market for new global launches. Leading an integrated digital function to master customer and consumer engagements.

  • Marketing at Bayer Consumer Care
    Nov 2003 - Sep 2008 · 4 yrs 11 mos

    Successfull relaunch of world class OTC brands that again lead to growth.