Pakistan
I started my career with my first startup in 2014, a small local D2C E-Commerce store, which I successfully ran for 7 to 8 years. I often have to wear multiple hats as a solopreneur (marketing, social media, branding, etc.). But my USP was marketing and its strategy, I have learned everything from marketing, strategy, marketing mediums, and consumer psychology to color psychology on my own. I have also implemented and strategized different types of Facebook marketing for several e-commerce stores, achieving a 100% success rate with 100% customer satisfaction and generating thousands of sales alone. From an Internet marketing & and branding expert who started his career with a small D2C local business, Now shifting gears to settle down in an international market. Dealing with 1000’s customers at the age of 20 from small local D2C businesses and now a “Brand Manager” in an international B2B corporation managing their marketing strategy through different marketing channels. A team player and a marketing consultant who can think 360°. I currently work for an international B2B agency and maintain their reputation, working on PR, Handling social media, working on-site visuals to increase traffic, working on lead magnets, From content audits to web audits, and more. Every day I try something new and now I am striving to excel as a marketer, Always ready to take challenges, and have the hunger to grab opportunities!
-Devised and executed digital marketing strategies encompassing SEO/SEM, marketing databases, email campaigns, social media, and consumer trend analysis for growth. -Established and maintained an impactful social media presence, resulting in a 10% growth within the initial quarter. -Innovated and optimized growth strategies in collaboration with brand and digital marketing teams to enhance ROI. -Identified emerging trends to position Tech-beta as a premier service provider in the region. -Developed an account-based marketing (ABM) strategy targeting enterprise and multinational clients.. -Managed all business marketing operations and advertising campaigns, contributing to a 5% rise in web traffic during the first quarter. -Formulated a social paid strategy that delivered high-performing campaigns with a 5% click-through rate (CTR). -Designed and implemented OKRs and KPIs, ensuring seamless collaboration among various marketing departments while driving sustainable operations.
-Developed and execute comprehensive marketing strategies for the product. -Developed a strong brand presence and make this product ready to launch. -Conduct market research and analysis to identify target customers, market trends, and competitive landscape. -Create marketing materials, including product collateral, sales presentations, and demo videos. -Collaborate with cross-functional teams, such as product development, sales, and customer success, to ensure successful product launches and ongoing marketing efforts. -Develop pricing strategies and promotional campaigns to drive product adoption and revenue growth.
•Manage web and online reputation management and look after the company's promotions and online presence. •Work closely with the production team to maintain brand standards that help to create a strong brand identity. •Develop strategies to manage social awareness to increase brand awareness and brand reach through social platforms. •Reaching out to technology experts for the article series for PR purposes. •Develop creative advertising strategies across social and digital media channels, websites, online content marketing, and various other ATL media. •Manage social media calendar & manage all social media activities for the brand and lead a team of designers to develop alluring creative for social media platforms to drive traffic through visuals. •Develop and implement strategies to improve customer experience, traffic, and conversions.