Düsseldorf, North Rhine-Westphalia, Germany
Developing people, organizations and brands to shape modern, successful and sustainable business models building a bridge between marketing & sales. That’s what I’m passionate about! Executive Summary: Business Transformer & Performance Driver: • Strategic counterpart for global executive committees • Successfully developed and implemented innovative business models and solutions on top management level to lift the business up to the next stage providing a sustainable platform for the future. • Approach: In-depth 360° degree analysis of the status quo of marketing, sales and organizational structures. • Always bringing in a pioneering and creative mindset as a basis to develop customer centric solutions in the digital age. Sales & E-Commerce Specialist: • 15 years in charge of sales and profit in global consumer goods companies with proven track record – beauty and food. • Leading, transforming and developing sales teams with budget planning, P&L responsibility in a B2 and B2C context. • Specialization in the last 6 years in the field of E-commerce and omnichannel. • Experienced in setting up licensing and private label business in the food industry. Digital Marketing Specialist : • Deep understanding of the right balance between brand building and performance marketing to shape successful business models. • Experienced in marketing tec and artificial intelligence to build a transparent KPI-system to invest marketing spending in a smarter and more efficient way. • Multi-Channel-Marketing: Integration of all different communication tools - social media, Influencer, content, PR, client service, etc. - to break down silos and create the best customer experience on each touchpoint Connector & Enabler: • 12 years of leadership experience from small teams to whole business units. Understanding the leadership role as a trusted partner to enable, empower, connect people so that they can grow by themselves. • Motivator: Careful listener and observer, always aiming to understand the individual triggers of my peers to be able to accompany and support them in their personal development. • Strength finder: Exploring the strength of each individual and focusing to develop each individual while creating drivers and high impact teams.
Mandate: Consulting and operational support for companies with challenges in their sales and marketing performance / organization. Develop strategic transformation roadmaps in the digitalization of their marketing and sales processes.
Mandate: Help the team of Nutrameg to develop their own growth strategy. From digital marketing, to organizational structure and product portfolio we discuss all potential options for a sustainable growth of the brands of Nutrameg.
Responsible for all Sales and Marketing activities. Brand and private Label Business.