Amersfoort, Utrecht, Netherlands
I help organizations grow with digital marketing. For over 20 years, I’ve worked across industries. From transport to consumer goods. From construction to healthcare IT. From startups to corporates. I deliver strategies and execute them. At NEXUS Nederland I focus on healthcare IT. I design inbound campaigns for hospitals and mental health institutions. I lead HubSpot implementations and ABM strategies. I build scalable growth engines rooted in data. My focus: optimizing Customer Acquisition Cost (CAC) through rapid testing and validation. But my career is broader. I’ve managed projects for Dutch Railways, Heineken, Monuta, Royal Haskoning, and more. I’ve built brands, launched products, and digitalized services. Core strengths: • Marketing strategy + execution. • Inbound and ABM campaigns. • Digital transformation and automation. • Event strategies and branding. • Coaching teams to perform better. My mission is to create growth. Across sectors. Across challenges. With strategies that work and execution that delivers.
At Be-Responsible, I transform a complex workplace challenge into actionable business solutions. Substance use impacts safety and productivit costing Dutch businesses €1.7 billion annually in lost productivity alone. My mission: build scalable marketing systems that make expert ADM (Alcohol, Drugs, Medicines) support accessible to HR leaders and occupational health services. Strategic focus areas: Go-to-Market Strategy → Position ADM policies as essential employership practice Demand Generation → Deploy inbound and ABM campaigns targeting healthcare, industry, and professional services decision-makers Digital Transformation → Optimize customer journey from awareness to case management via AnoniemeZorg.nl Partnership Development → Identify organizational pain points to prevent absenteeism and productivity loss How we create impact: Prevention and ADM policy development → from analysis to implementation Training and education programs → practical, immediately applicable Case management for suspected substance use → structured step-by-step approach Expert helpdesk → free, confidential, tailored advice for complex situations The goal: lower barriers for crucial conversations. Remove stigma. Connect organizations with certified professionals and experts by experience who understand the challenge from multiple perspectives.
• Managed multidisciplinary marketing team in healthcare IT market • Implemented HubSpot → streamlined lead generation. • Led ABM campaigns → improved conversion of top accounts. • Designed event strategies → webinars, trade fairs, conferences. • Digitalized processes → reduced costs and strengthened presence. • Specialized in marketing EPD/ECD systems with data-driven campaigns.
• Pivoted business during COVID → ensured continuity. • Provided career coaching → guided professionals through transitions. • Built long-term partnerships with municipalities and institutions. • Delivered team coaching → improved marketing and sales results. • Philosophy: bring people and organizations together to create movement.
Worked across industries: transport, insurance, pet food, chemicals, engineering. Key projects: • Dutch Railways → OV-Chipkaart branding and proposition development. • NS International → high-speed rail ticketing strategy. • Monuta → digital business development and GDPR implementation. • Royal Haskoning → corporate branding and internal coaching. • Bostik → product portfolio and marketing coaching. • Provimi Pet Food → packaging and product management.
• Managed co-branding project between Heineken and Krups. • Coordinated marketing, communication, and after-sales services. • Brought together food and durables industries in one product. • Achieved one of the first successful cross-media campaigns. • Awarded Silver Effie (2005) for campaign success.
• Managed Electrical Cooking & Nespresso product lines. • Drove BeerTender project with Heineken. • Coordinated international product launches.