Mladen Georgiev

Senior leader ex-Sainsbury’s | LBS EMBA | UCL advisor & startup NED | Building SOTA agentic AI

London, England, United Kingdom

About

Growth-oriented technology leader with over 15 years of experience building software used in millions of customer journeys daily, driving £1B+ digital transformations and scaling high-performing teams from 50 to 500+ FTEs.

Experience

  • Sainsbury's (9 yrs 9 mos)
    • Leadership Engineer, CTO Digital
      Mar 2024 - Present · 2 yrs 5 mos

      Led an area of 560+ engineer FTEs, and looked after the engineering aspect of everything at Sainsbury's.

    • Principal Engineer, Buy, Fulfil & Stores
      Apr 2022 - Feb 2024 · 1 yr 11 mos

      Reported into CTO. Built the strategic dynamic pricing & promotions engine in partnership with AWS, scaling to over 300M baskets in 2024.

    • Head of Engineering, Nectar & Loyalty
      May 2021 - Mar 2022 · 11 mos

      Launched Nectar Prices pilot to 12M customers, the ML engine for personalised offers. Looked after Nectar's 40+ FTEs and ca. £8mn engineering budget. Returned to the senior leadership team.

  • Startup Mentor (Tech & CTOs) at UCL Innovation & Enterprise
    Sep 2020 - Present · 5 yrs 11 mos

    Mentoring selected startups at UCL's BaseKX Hatchery incubator on AI, tech strategy and hires & business models.

  • Board Advisor at Lovalty
    Dec 2025 - Present · 8 mos

  • Board Advisor at nume
    Jan 2025 - Present · 1 yr 7 mos

  • Board Advisor at eNOugh
    May 2023 - Present · 3 yrs 3 mos