Vernon Hills, Illinois, United States
Summary A forward-thinking and highly accomplished marketing manager with extensive expertise in corporate marketing strategies, project planning and timeline creation, social brand strategy, social sponsored advertising, content development, global campaign execution, reporting, analysis, and insights. Recognized as strategic business partner with strong organizational, analytical, and interpersonal skills. Develops and manages marketing strategies to influence businesses decisions and support sales objectives. A change agent who adapts quickly to new environments and brings best practices from multiple industries, ensuring long-term company success.
A Place for Mom Content Assistant (contract)) March 2022 – Present • Managed and moderated online aging care community forums for A Place for Mom, ensuring timely responses, accurate information, and positive member engagement. • Assisted with content creation, publishing, and organization for caregiver and senior living discussions across digital community platforms. • Monitored forum activity, escalated sensitive member concerns when appropriate, and maintained adherence to community guidelines. • Supported audience engagement initiatives by fostering meaningful conversations around senior care, caregiving, and aging-related topics. • Collaborated with internal teams to maintain content quality, improve user experience, and support community growth objectives. • Reviewed and edited user-facing content for clarity, tone, and brand consistency.
Paid Social Media Manager *Rinck Advertising | July, 24 – Present - Lead paid social media strategy and execution for B2B clients, overseeing campaign planning, budgeting, and pacing. - Optimize ad performance through data-driven insights, ensuring maximum reach and engagement. - Monitor and adjust campaign frequency to improve efficiency and prevent ad fatigue. - Generate comprehensive reports with actionable insights to refine future media strategies.
Be The Pro community online moderation and management, including demo tool redemption and contest winner tracking and management. Responsible for assisting Bosch power tools and accessories product managers with website image updates. Developing a comprehensive media library for small to medium size distributors with social and online advertising strategies and content. Customer service online outreach and social platform management.
Created a unique social brand marketing strategy via competitive analysis for Trustmark VBS for all social platforms. Editorial calendar research, copywriting, approvals and management. Gathered content from industry sources. Gained necessary approvals, formatting for social deployment, research, writing and development. Content development and weekly creative writing for company blog. Creative copy and design for infographics and e-books. Posted to social platforms and proactive outreach for lead generation, reactive customer service and governance. Collaborated with in-house creative team. Sponsored advertising, boosting and advertising budget management. Reported on user engagement via Sprinklr and Google Analytics.