Singapore
Senior marketing and communications leader with over 15 years of experience across public sector, B2B technology and experiential marketing. Proven track record in driving integrated campaigns, thought leadership and large-scale experiential programmes across APAC, with strong expertise in stakeholder management, budget control, vendor negotiations and cross-functional team leadership.
I lead Account Management for the Singapore market, focusing on Public Sector and Government clients. I ensure delivery excellence, and drive sustainable business growth. The role demands strong executive communication, strategic counsel, and the ability to influence across complex stakeholder groups. I also enable seamless collaboration across digital and integrated capabilities. With experience in end‑to‑end integrated marketing, I am accountable for the overall health of the business, from strategic direction and creative quality to financial performance and team leadership. The primary client contact across assigned accounts, building long-term, trusted relationships and deep understanding of client business, objectives, and customer experience needs. Own overall client satisfaction, retention, and growth across the assigned portfolio of business. Provide strategic leadership across strategy, creative, production, and delivery, ensuring work aligns with client objectives and agency standards of excellence. Partner closely with the senior leaders and capability leads to drive integrated, cross-disciplinary solutions and unlock new business opportunities within existing accounts. Lead commercial stewardship of accounts, including budgeting, forecasting, estimates, and financial governance, ensuring profitability and operational rigor. Serve as a senior escalation point for complex client or business challenges, demonstrating sound judgment, decisiveness, and problem-solving ability. Attune to client, industry, policy, and market developments, translating insights into strategic recommendations for clients and the agency.
Current business lead for McCann Singapore’s Public Sector Practice, driving campaigns for the likes of CPF, MCCY, MDDI, MOH, MOHH, PMO. Led the Microsoft Public Sector thought-leadership marketing portfolio for: Education, Government, Financial Services, Healthcare, Sustainability, executing marketing campaign strategies and tactics through experiential activations and digital campaigns.
• Primary liaison between the Agency and B2B technology client partners for all ongoing projects • Manage internal team and external client partners, ensuring the briefs are met with quality and timeliness • A good understanding of B2B personas (CxO, BDM, ITDM, Developers) and influence client partners to develop content that resonates with the audience • Develop the go-to-market strategy and approach and deliver marketing campaigns for different audiences at different stages in the funnel • Managing timelines, financials and execution of demand generation campaigns in APAC across digital display, social channels, and virtual events • Manage overall project timelines from creative concept, pre-production, recording to post-production • Develop best practice blueprints for delivering industry-leading, high impact marketing programs • Ensure ongoing measurement of the campaigns and regularly look for recommendations for optimization
• Manage and execute events on IBM Project Manager ASEAN platform as well as oversee the execution of IBM Singapore capabilities, deliver projects on time, within budget internally and externally. • Responsible for developing and nurturing best practice event management and execution, including onsite event operations. • Support marketing programs in their planning sessions as appropriate. Day to day client contact in sharing and collation of worldwide assets which includes messaging, imagery and other key event assets as required by countries. Formulate campaign strategies and customer journeys for countries' execution. • Conduct weekly WIP/cadence with the IBM ASEAN team on campaign progress to ensure consistent communications and sharing of assets to both IBM country teams and agency teams. • Coordinate with 3rd party agencies deliverables within timeline for countries event execution • Compilation of reporting with the ASEAN team and their agencies on post event reporting. • Venue fact find and coordination- accommodation and dinner. 3rd party coordination - logistic, allocation of manpower and registration
Experience in an established agency specialising in high quality events production, visual communications, and design for luxury fashion brands, lifestyle, corporate, and FMCG companies in Singapore and internationally. Effective management skills in conceptualising, planning, co-ordination & management of lifestyle or corporate events. Coordination with clients, vendors, internal design & production team to execute project deliverables within a well-managed timeline. Strong client management & account servicing experience. Clientele includes: Cartier, Christian Dior, Coach, Corum, DFS, Ferrari, Hermes, Jaguar Landrover, JW Marriott, Lipton Tea, Louis Vuitton, Edrington Singapore (Macallan), Moncler, Pernod Ricard (The Glenlivet), UOB, Van Cleef & Arpels, Vodafone.
Part of the pioneer marketing communications team of Au Chocolat, Catalunya Singapore and Tony's Pizza. Ensuring articulation and building of all three brands' desired image and position, consistent communication of image and position to all internal and external communications. Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that enhances the brands' image and position within the industry and the general public. Facilitate marketing communications, public relations activities with target publications and media. Main media liaison with press, conducted media tastings and information requests, interviews and features. Promoted effective communication and effective execution of marketing campaigns with operation teams. Developed copywriting experiences writing press releases, making presentations and introducing brands with constant follow-up with online and print media, menus, website content, generic and seasonal brochures, campaigns and marketing collaterals. Successfully executed marketing initiatives; A&P proposal, PR Strategy, house style guide, directed internal photography shoots, instigated SOPs for various retail and marketing collaborations, conceptualized A&P campaign, developed annual marketing plan and crisis management documents. Experience developing and managing budgets to lead events and projects initiatives; coordination of cause-related marketing and organization partnership events such as brand launch parties for all three brands, SPCA fundraising event, annual F1 Grand Prix rooftop parties at Catalunya, events and trade shows, wine dinners, CRM events, etc. Regularly conduct relevant market research, monitor trends, social media reports. Successfully maintained social media profiles; Facebook, Twitter and Instagram with daily content and interactive marketing campaigns/competitions.