Lyna Tran

Accelerating Growth Through Strategic Change & Transformation with People-First Leadership

Drammen, Viken, Norway

About

I thrive in managing challenges during significant change and rapid growth. With over 20 years of experience in strategy, business development, and transformation, I've driven operational improvements and scaling efforts across various industries in roles like COO, Executive Director, and Project Manager. I am passionate about people and value diversity, respecting different backgrounds and perspectives. My "human-first" leadership style fosters positive connections and creates inclusive team environments that encourage open communication and idea-sharing. I unite teams to achieve extraordinary results and business success.

Experience

  • Senior advisor and Manager at Knowit
    Dec 2025 - Present · 7 mos

  • Business Transformation Partner at Cencora
    Aug 2024 - Nov 2025 · 1 yr 4 mos

  • COO at Norwegian Green Power AS
    Oct 2023 - Aug 2024 · 11 mos

    Norwegian Green Power is a company that focuses on two business segments, ReKlimate (carbon capture through DAC technology) and Norwegian BioPower (Transformation of waste to fertilizer). Together with the founder and the management, my responsibility is to build the company and prepare the organization for growth and scaling, as well as building up the team in Colombia and follow up the daily operations at all locations. Areas of responsibilities: • Restructuring of the company • Strategy and business development • Public Relations and communication • Follow-up of daily operations (Colombia and Norway) including risk management • Contract management and following up partnership’s contracts. • HR & organizational development

  • Chief strategy officer (CSO) - Konserndirektør Strategi og forretningsutvikling / at VVS Norge
    Jan 2019 - Oct 2023 · 4 yrs 10 mos

    Establishment and building VVS Norge as a corporate company in 2019 through the acquisition of Bademiljø and Comfort, two of the largest competitors in the plumbing market and then sold the corporate company. I had a central role in building the company, its growth through acquisitions, building new business concepts and leading the company through transformation. With the responsibility of HR I also led the merging of the two cultures from Bademiljø and Comfort and the organization through transformation, reorganization, downsizing and Covid-19 pandemic. Areas of responsibility: • Board management • Strategy and risk management (identification of initiatives, decision, implementation, realization) • Merger & Acquisition • Business and concept development (identification of initiatives, decision, implementation, realization) • Public Relations and communication (crisis communication) • ESG and HSE (Environmental, social, and governance) • Strategic HR and organizational development (team building, culture, employer branding)

  • Coop Norge (On-site)
    • Head of Project Portfolio Management office
      Dec 2016 - Dec 2018 · 2 yrs 1 mo

      Responsible for the business transformation in Coop Norge through establishment of a strategic portfolio roadmap (including the budget for the transformation) with focus on digital transformation, organizational restructuring, operational excellence and cultural transformation. The purpose of the portfolio governance model was to ensure a successful implementation of the transformation and the corporate strategy, and at the end create value for customers. For following up the total roadmap I build a strong and competence team of portfolio managers which I was responsible for leading and coaching. • Adviser for CEO and his management on the strategic business transformation roadmap • Ensure the strategic transformation roadmap is aligned with longterm business and financial plan • Prioritization and ensuring all project and programs are aligned with corporate strategy • Identify areas of improvement and recommendation solution through strategic initiatives. • Manage stakeholders, interest, risks and dependencies on the total portfolio • The business transformation also included Product and Service design • Project oversight, following up all projects and programs • Ensuring project/programs are executed effectively and completed on time, budget and quality • Handling risk and ensure resources are allocated and utilized • Provide support and coaching to project managers (templates, best practice, training) • Handling stakeholders, resource allocation and problem/conflict solving • Establishment of a Project Management school and e-learning • Adviser and support for project owners, managers/directors and stakeholders

    • Senior Advisor Strategy & Business Developer
      May 2015 - Dec 2016 · 1 yr 8 mos

      Management consulting Project manager (in a team of 3) for Norway’s largest merger project within retail (Merging of Coop Norge and ICA Norge), which includes, developing and implementing integration plans, managing budgets, timelines, risk and resources. Participating in the process of building the first internal consultant and strategy department in Coop Norge and the establishment of a framework for how to work with corporate strategy for Coop Norge. Areas of Responsible: • Provide strategic insight and support the CEO and management. • Establishment of the company’s strategy framework • Identify areas for new business opportunity, improvement, or efficiency • recommendation of strategic initiatives (workshop and decision process facilitation) • Leading, managing and coordinating the corporate strategy process • Leading and manage different projects (from identification, design, implementation and realization) • Oversee all aspect of the business to ensure strategic plans are implemented and working effectively • Risk assements • Communication: ensure strategy is communicated, known, and understood throughout the organization • Follow up the merger process of Coop and ICA • Ensure the merger process Coop+ICA was completed within budget and timeline