Lydia Haapaniemi

Marketing Coordinator at SoftwareOne

Helsinki, Uusimaa, Finland

About

Experience

  • Marketing coordinator at Crayon
    Mar 2026 - Present · 5 mos

  • Communication Trainee (full-time) at Metsä Tissue
    Feb 2023 - Aug 2024 · 1 yr 7 mos

    • Multichannel content production: Preparation and production of press releases, intranet content, social media publications, website content as well as customer newsletters and articles. • Digital communication projects: responsible for intranet and website updates, managing a webpage integration to a new platform, optimization of website SEO. • Project management: Responsible for the preparation, coordination, translation and production of a quarterly publiched customer newsletter. Managing internal communication projects across departments and various stakeholders in Europe. • Trainings: Providing internal training on communications and the use of digital platforms. • Communications campaigns: Coordination and production of the company’s communication campaigns, employer branding and HR communication.

  • Communication Trainee (full-time) at Maanpuolustuskorkeakoulu – Försvarshögskolan – Finnish National Defence University
    Apr 2022 - Oct 2022 · 7 mos

    • Social media strategy: Responsible for the preparation and planning of engaging social media strategy and content as well as the publishing and growing of social media channels (LinkedIn, Instagram and Twitter). • Podcast production: Responsible for the production, editing and publishing of a podcast series, coordinating guest interviews. Responsible for creating and producing marketing material for the podcast series. • Content creation: Created bulletins, articles and interviews related to ongoing strategic initiatives as well as current geopolitical topics. Content production for the University’s magazine. • Event communication: Planned, organised and managed communication for academic events. Planned and organised media and communications trainings for master program students.

  • Freelancer (Performing Arts & Communication) at Freelance
    Jan 2015 - Mar 2022 · 7 yrs 3 mos

    I have worked several years as a freelancer in performing arts and communication. I have been a visiting lecturer and moderated panel discussions for different organisations such as at the Uniarts Helsinki's Theatre Academy. I have held positions as a choreographer and dance teacher in various dance schools. My work as a dancer and coregrapher include some of the following: • Performances in music festivals: Ruisrock, Provinssi, Flow • Performances in television productions: YLE Pride Concert, YLE Kioski, Aikuiset, Voice of Finland, Pakko Tanssia, Elämä lapselle, Finland's Next Top Model, Dancing With The Stars Finland • Music videos with Krista Siegfrieds and Jenni Vartiainen

  • Secretary at Helsingin ja Uudenmaan sairaanhoitopiiri - Hospital District of Helsinki and Uusimaa (HUS)
    Feb 2021 - Aug 2021 · 7 mos

    • Rescponsible for reception services for incoming patients, communication with patient’s relatives, coordination of patient visits • Various administrative tasks from coordination of patient appointments and examination orders to ambulance transportation.