Lydia Renee Chang

Marketing Executive

Singapore

About

As a creative marketer with experience in developing and executing marketing strategies and events, I am a motivated team player who quickly adapts to various work environments and learning paces. I have a proven track record of collaborating with both internal and external partners to plan and implement effective marketing initiatives.

Experience

  • Cordlife Group Limited (On-site)
    • Senior Marketing Executive
      May 2026 - Present · 2 mos

    • Marketing Executive
      Oct 2024 - Apr 2026 · 1 yr 7 mos

  • Marketing Executive at WIZ TECHNOLOGIES
    Sep 2022 - Sep 2024 · 2 yrs 1 mo

    • Worked closely with UI/UX engineer to plan and provide copywriting for the development of brand websites • Collaborated with partners and internal teams to strategize and executive campaign events, including webinars, seminar and exclusive lunch discussion • Planned, developed and scheduled monthly social media content on LinkedIn and Facebook • Monitored and optimized analytics such as Google Ads and Google Analytics monthly • Developed branded assets and corporate materials

  • Digital Marketing and E-Commerce Intern at Purpur Fashion
    Nov 2021 - May 2022 · 7 mos

    • Worked closely with Marketing Lead on planning and executing digital marketing sales for marketplace platforms such as Shopee, Qoo10, and Lazada • Tracked, monitored, and understood Shopee livestream performance through insights and analytics • Fulfilled packing of online orders • Designed creatives to support campaign sales • Offered customer service in answering questions and arranging of exchange policy • Designed New Arrivals measurement charts that would be presented during Instagram livestream • Tasked in copywriting for New Arrivals product upload to web store

  • Barista at Oh Cha Matcha
    Jun 2020 - Aug 2020 · 3 mos

    • Acquired the skillset to craft a diverse range of beverages. • Primarily fulfilled the role of a cashier, honing my communication abilities through exceptional customer service. • Selected as a representative to provide beverage service at an exclusive Lululemon event hosted at their Pavilion store in Kuala Lumpur.

  • Teacher Assistant at Fairview International School
    Jan 2018 - Jun 2018 · 6 mos

    • Assisted the head homeroom teacher to facilitate classroom operations, including the preparation of instructional materials for upcoming lessons. • In addition to supporting the youngest kindergarten class as an assistant, also provided relief assistance to teacher's aides in various grade levels, including accompanying primary one students on school field trips and assisting with lessons.