Durban, KwaZulu-Natal, South Africa
A results-driven and detail-oriented media buyer with one year of hands-on experience in the dynamic world of ecommerce marketing for a sneaker brand called 87th Sneaker Streets. Adept at crafting and optimizing digital ad strategies, leveraging data-driven insights to maximize ROI, and enhancing brand visibility across multiple online platforms. Skilled in Facebook, Instagram, Google Ads, and TikTok, with a deep understanding of how to create and manage campaigns that drive online sales and brand awareness. Skills: Paid Social Media Advertising: Expertise in creating, testing, and optimizing campaigns on platforms such as Facebook, Instagram, and TikTok, specifically tailored to sneaker audiences. Google ads: Proficient in leveraging search engine marketing to capture high-intent shoppers and increase conversion rates, including shopping ads, display ads, and remarketing strategies. Audience Segmentation and Targeting: Proficient in identifying and targeting high-value audiences based on demographics, interests, and behavior, optimizing ad spend for maximum performance. A/B Testing and Campaign Optimization: Regularly conducting A/B tests on ad copy, creatives, and targeting to improve ad performance and reduce customer acquisition costs. Achievements: Increased ROAS: Successfully optimized ad campaigns, resulting in a 25% increase in return on ad spend (ROAS) over the course of six months. Boosted Conversion Rates: Developed targeted campaigns that resulted in a 15% increase in conversion rates for the sneaker brand’s online store, focusing on both new customer acquisition and remarketing to existing customers. Scaling Campaigns: Spearheaded the scaling of successful ad campaigns, increasing overall sales by 30% during key sales events and seasonal promotions. Customer Acquisition: Played a key role in driving a 40% year-over-year growth in new customer acquisition, by continually refining targeting strategies and leveraging lookalike audiences.
•Campain Strategy Development •Audience Research •Ad Budget Management •Market Research •Media Planning •Performance Tracking •Campaign Reporting Success • Increased Brand Awareness •Efficient Use of budget •Boost Sales •High Impact Campaigns •Brand Loyalty •Optimized Media Spend