Lutz Vorneweg

Global Head of Strategic Partners, Amadeus IT Group | Startup Advisor | Building the partnerships that shape travel technology

Antibes, Provence-Alpes-Côte d'Azur, France

About

For over 30 years, I've been at the intersection of technology and travel -- a since a number of years I am building the partnerships that connect global technology companies with one of the world's largest and most complex industries. As Global Head of Strategic Partners at Amadeus IT Group, I lead our relationships with the partners with whom we are shaping the future of travel -- including Microsoft, Databricks, and a growing ecosystem of AI and data platform providers. My role is to find the places where our partners' capabilities and our industry's needs meet, and to turn those into tangible products and business outcomes. In parallel, I serve as a Senior Advisor to via.ai, an AI-powered digital concierge platform that helps travel and financial services companies deliver deeply personalized customer experiences. Working with founders at this stage is something I find genuinely rewarding -- helping them navigate enterprise sales, refine their go-to-market, and connect with the right people in a complex industry. Throughout my career at Amadeus, I've held leadership roles across sales, services, marketing, portfolio management, customer solutions, and strategic alliances. What ties them together is a consistent focus on understanding what customers and partners actually need, and building teams that can deliver it. I'm always interested in conversations with technology leaders exploring the travel sector, founders building products for complex B2B ecosystems, and investors looking to understand how AI and data are transforming the industry.

Experience

  • Amadeus (34 yrs 3 mos)
    • SVP of Strategic Partners
      Mar 2026 - Present · 5 mos

      Leading Amadeus's global strategic partner organization, responsible for strategic partnerships that drive product innovation, market expansion, and new revenue streams across the travel ecosystem. Key focus areas include our partnerships with cloud platforms, data platforms, enterprise SaaS platforms, consulting & service integrators, as well as Frontier AI companies. This role builds on more than three decades at Amadeus, during which I've had the privilege of leading teams across professional services, marketing, portfolio management, and sales -- always with a focus on creating value at the intersection of technology and travel.

    • SVP Strategic Alliances and Portfolio Partnerships
      Jan 2023 - Mar 2026 · 3 yrs 3 mos

      Growing our strategic partnerships with Microsoft, Adobe and other large partners by developing new business opportunities from ideation, joint strategy formulation, co-innovation to joint go-to-market activities.

    • Global VP Customer Solutions, Online
      Jun 2019 - Jan 2023 · 3 yrs 8 mos

      My team and I define the portfolio strategy of the Online business unit at Amadeus, drive product investment decisions and the marketing strategy, manage segment-specific products and ensure effective execution of the product cycle and of large customer engagements. We keep the customer at the heart of all we do.

  • Non-executive Board Advisor at Via.ai
    Jan 2025 - Present · 1 yr 7 mos

    Advisor to the founders of via.ai, a GenAI-first startup that enhances customer engagements in travel

  • Industry Expert at Joyned
    Feb 2023 - Nov 2025 · 2 yrs 10 mos

    Advisor to the founders of collaborative travel booking software provider Joyned (www.Joyned.co)