Greater Gothenburg Metropolitan Area
I’m an award-winning digital strategist, with an aptitude for user experience. Always applying the outside-in perspective to find actionable insights and make data-driven decisions, I have a history of successful product launches from B2B and B2C. My motivations are building relations and engaging audiences, measure performance and generating impact. Again, and again, and again. When I'm not analyzing user data, advocating the importance of relevant KPIs, or supporting regional implementation, I try to learn how to play the piano and how to play squash.
• People manager for the Social Media team • Product owner of parts of the systems in the martech stack • Managing operational processes, change management and internal stakeholder management • Responsible for the global distribution budget and content budget • Responsible for SKFs social strategy, including global KPIs, targets and analytics In addition to my overall responsibilities, I’ve managed the end-to-end implementation of an enterprise social media management platform, including vendor selection, integration with our existing martech stack, and user enablement across decentralized teams.
Contributing to a global, SCRUM-inspired innovation project within the industrial B2B sector. The team explores unmet customer needs and market gaps through collaborative workshops, interviews, and ideation sessions. The work is grounded in design thinking and agile principles, with a strong focus on early-stage exploration and cross-functional teamwork.
Not only is the oldest, still active art lottery in Sweden, it is an organisation that has continously worked with making art and culture accessible to everyone, no matter background, education, occupation or circumstance. Sometimes you just have to immerse yourself in something you think is important. I’m very proud to be trusted to represent such an iconic institution.
• Team lead • Project managing content campaigns and influencer collaborations • Coaching and guiding local specialist • Responsible for the global social media strategy and tactical implementation including global KPIs, targets and analytics • Responsible for distribution budget and operationally responsible for brand and performance marketing At Polestar I supported the brand transition from racing to electric performance, converting a huge audience of petrolheads to engaged EV fans. We had a cross-functional set up with a focused collaboration with the CRM and Marketing Automation team and the CX team.
Project managing product and marketing launches • Project managing content productions, including on-site photo/video • Partnership management • Contact person for global press • Social media responsible for global channels • Editor and Content Marketing responsible, including copywriting Supporting the transformation of a traditional B2B retail business into experience-focused B2C e- commerce platform, with paid social, SEO/SEM and e-mail marketing. I was responsible for the global digital distribution, content marketing for the product portfolio and campaign manager for product launches, including the collaboration with Sony Alfa and Olympus