Stockholm, Stockholm County, Sweden
• + 10 years experience of working with global premium brands such as BabyBjörn, Tag Heuer and Audi • I want to shape the future for premium brands and set new strategies and find new ways to leverage previous and new achievements on a local and global level. • Team player, highly collaborative and enjoy building strong relationships with various stakeholders, both internally and externally • I have passion for accomplished premium brands with a modern vision, for example a strong brand history associated with product quality and with a sustainable and innovative strategy. • Personally, I appreciate travelling, yoga, painting and playing nyckelharpa
• Drive and support sales-, marketing- and product development initiatives locally and globally via cross departmental collaborations, in various instances as a project manager and others as a process owner • Versatile role where I act as the central connection point, as a “spider in the web”, between e.g., leadership, product managers and marketing thusly requiring considerable networking and communication capabilities • Coordinate and evaluate e.g., product launches, seasonal campaigns and forecasting with sales teams in North America, APAC, and EMEA • Collaborate with the Global Sales Director with requiring, analyzing and reporting sales information
• Local representative of Asia subsidiary teams at HQ, and vice versa, in regard to content needed for e.g., product launches, seasonal campaigns and trade marketing • Facilitated and coordinated marketing material for Japan, Korea, China, and Hong Kong with headquarters’ marketing team in Sweden
• Managed marketing initiatives in Sweden, from planning, coordinating and executing events in collaboration with the marketing team, including day-to-day contact with all media and press relations. An example of one of the marketing events was the 2018 launch of 205 limited copies TAG HEUER Henrik Lundqvist Aquaracer • Responsible for the trade marketing and ensuring that the visual merchandising guidelines always were met at key POS as well as training and development of sales staff
• Supported Head of Product and Product Managers in their continuous work • Created the monthly Business Review for stakeholders • Conducted various market analyses and reports of the the Swedish Car Market and presented them to Swedish and German stakeholders • Tracked and compared Audi's activities and performances with competitors • Created Pricing sheets for Audi.se with InDesign • Collaborated in various short and long-term cross-department projects • Implemented a personalization program where customers may create a custom vehicle, The Audi exclusive Program, at four of the main retailers in Sweden
During my holidays and alongside my studies, I've been working as a sales representative in the historical department store Nordiska Kompaniet in the heart of Stockholm. Among the brands that I've been working with are Jaeger Le Coultre, Omgea, Breitling, IWC, Bvlgari, Cartier etc. In my work tasks, advising and helping customers with their purchase of fine watches and jewelry was included, together with replenishing the products and providing after-sale service, customer service as well as my expertise. I’ve received several training from dealers and I now possess a great knowledge and experience within the industry.