Luke Ward

Freelance Copywriter/Creative Director/All-Around Good Guy at Luke Ward Stuff

New York, New York, United States

About

They say that behind every advertising creative is a secret storyteller, screenwriter or comedian. I say, why keep those sides of yourself a secret? Bringing these sides of my personality together allows me to create content for clients that not only engages their consumers but also creates a more lasting brand experience.

Experience

  • Freelance Copywriter/Content Creator/All-Around Good Guy at Luke Ward Stuff
    Apr 2013 - Present · 13 yrs 4 mos

    I create and develop engaging content. It's just that simple. I believe that the idea of advertising AT a consumer (simply broadcasting your message at them) works far less effectively than advertising WITH a consumer (developing content they want to engage with), and the way I do this is by combining my advertising knowledge with my comedic talent and my storytelling style in every project I work on (especially yours). I've worked for 360i, MarketOne, Stag & Hare, Blast Radius, Story Worldwide, Rebellion Design

  • Associate Creative Director at Havas Worldwide
    2008 - Mar 2013 · 5 yrs 3 mos

    I wrote, created and oversaw the development of interactive content for a variety of clients including Volvo, Hershey's, Reese's, GSK and Charles Schwab.

  • Senior Copywriter at G2 direct & digital
    Feb 2007 - Jun 2008 · 1 yr 5 mos

    I was responsible for writing, shepherding and creating digital and print pieces for a number of clients including Pfizer, GSK and Crown Royal.

  • Copywriter at CDMiConnect
    Apr 2002 - Feb 2007 · 4 yrs 11 mos

    I wrote websites, banners and print material for pharmaceutical clients like Pfizer, GSK and Endo Pharmaceuticals.

  • Producer at FCBi
    2000 - 2002 · 2 yrs

    I managed the timeline, budget and development of websites, banners and CD-ROMs (yes, CD-ROMs--it was the early aughts).