Sacramento, California, United States
Marketing strategist with over 18 years of experience in leading, developing, analyzing, designing, and executing marketing campaign strategies matched with a deep understanding of fundamental drivers of profitability, cash flow, and performance. Can successfully manage the execution of key battles for advancing growth and accomplishing goals. Extensive experience developing, recommending, and implementing market research plans for products or services; utilizing gathered data to collaborate on brand positioning, messaging, and strategic initiatives. Passionate, industry-savvy expert with the ability to coordinate large initiatives, anticipate roadblocks, and balance business needs with technical limitations.
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Create strategic partnerships, acquire new clients and customers, and develop business practices. Manage marketing services that focus on brand development, content marketing, web design, and multi-channel marketing. Specialize in graphic design, photography, video production, and social media management. • Disable Veteran Business Enterprise Certification with the Department of General Services. Supplier Clearinghouse certificate of eligibility for LGBT Business Enterprise. • Incorporator of a stock/profit corporation, managing and operating a profitable company for 15 years.
Managed the procurement, security assessment, business use case and negotiation of a Sales Enablement platform. Manages the project team on adoption, implementation, and ROI of marketing and sales tools. Optimize programs to drive revenue, fortify sales, and advance efficiencies of the sales team. • Advanced overall adoption of managed technology portfolio and maintained a 5% increased each quarter. The managed technology portfolio had increased use case metrics by nearly 5% from previous quarter. Overall portfolio $1 million
Assist with the coordination, implementation, and analyzation of channel, market, and product-level research and programs. Optimize programs to drive revenue, fortify sales, and advance campaign performance by utilizing insights gathered from industry and regional trends and marketing databases. Research information to understand consumer characteristics, marketing potentials, and campaign performance. Recommend management tactics supported by trends, documentation, and analysis to advance each initiative. • Advanced overall campaign communication and profitability metrics, increasing email open rate by nearly 10%, page views by 65% from previous quarter, and new membership response rate by 2% - surpassing both industry standards as well as internal goals. Totaled $1.3 million in revenue in two months.
Contracted as a technology specialist to modernize the sales enablement platform. Managed the full project of migrating sales tools and assets from one platform into a new one. Developed effective strategies to coordinate internal communications with division employees. • Personally created 30 self-service LiveDocs, customized content used as external sales tools. Highlights include: o The Mega Plan Summary – nine plan summary varieties into one interactive document o Educational Broker Presentation for Commercial Markets Sales Team, utilizing over 1,500 fields of data • Launched TheWell to 500 users and became the most helpful community member in the Seismic customer community forum.