San Francisco Bay Area
Driven and forward-thinking marketing executive with more than 15 years of experience across tech, energy, and financial services. Passion for using the power of marketing to build purpose driven businesses and brands. Nuanced understanding of performance marketing combined with hands-on experience in digital transformation from the ground up. Trusted leader and motivator who owns and delivers world-class marketing strategies with strong employee engagement. Brand-focused professional who is ready to take on a new challenge, learn a new industry, and drive ideas into action. Areas of Expertise - Brand Management - Product Positioning - D2C / B2B / B2B2C Marketing - Team Leadership & Growth - Digital Transformation - Revenue Generation - Cross-Functional Leadership - Strategic Analysis & Planning - Customer Research & Analytics - Product Marketing - Industry Marketing - Account Based Marketing (ABM) - Performance Marketing - Growth Marketing - Field/Event Marketing - Channel Marketing
Driving marketing for Generac’s Clean Energy team, focused on delivering integrated residential solutions that help homeowners produce, store, and manage their own energy through a unique combination of renewable and resilient energy technologies.
Responsible for all aspects of marketing for an innovative startup that integrates wildfire tracking software, satellite connectivity, and onsite sprinkler hardware to protect homes and businesses from wildfire. Oversaw and executed marketing strategies across installer, new construction, direct-to-homeowner, and commercial segments. During my tenure, Frontline sales increased 10x.
Hired to build the marketing function from the ground up for this innovative financial services company. We provide financial access to home improvements focused on renewable energy, energy efficiency, hurricane preparedness, fire mitigation, and water conservation.
Drove cutting-edge marketing solutions and strategies for an organization that invented PACE (Property Assessed Clean Energy), a low-cost financing solution to help homeowners afford and install alternative energy solutions. Built Direct to Consumer (D2C) business by managing a team of eight in sales, finance, marketing, and product development. • Achieved a 2019 Q4 Homeowner NPS of 71, the highest ever in company history. • Grew D2C channel from zero to $5M in 2019. Funded loan growth target of 400% in 2020. • Introduced an account-based marketing strategy to grow new contractor enrollment and activation capability. • Grew Florida contractor channel business from $50M in funded loans to $200M+ over 18 months. • Launched Rate Choice product into a 2K home improvement contractor channel, increasing share of account with high volume partners and higher close rates in the home. • Ran RFP process to select and onboard the first consumer creative agency, media agency, and PR firm.