Luke Verdeur, M.A.

About

Experienced Content Specialist with a history of viral videos. - Started a TikTok from scratch and accumulated over 30M views and 2M likes in the first year. @highpointu - Created several pieces of content seen on TODAY Show, GMA, ABC World News Tonight, Fox News, Barstool Sports, and ESPN - Passionate to tell stories through content.

Experience

• Senior Social Media Specialist at Old Dominion Freight Line
  Jun 2025 - Present · 1 yr 1 mo

• High Point University (High Point, North Carolina, United States)
  • Director of Social Media Strategy
    Aug 2024 - Jun 2025 · 11 mos

  • Social Media & Digital Content Manager
    Oct 2023 - Aug 2024 · 11 mos

  • Content Creator
    Jan 2022 - Oct 2023 · 1 yr 10 mos

    Creates photo/ video content for TikTok, Instagram, Facebook, Twitter, and YouTube, and edits short-form video to tell an engaging story. Manages digital advertising across social platforms and websites. Manages student influencer group to promote University. On camera reporter for University’s News series “HPU News”.

• Social Media Intern at Progressive Business Media
  Apr 2019 - Aug 2019 · 5 mos

• Habitat for Humanity of Burlington County and Greater Trenton-Princeton (Maple Shade, New Jersey)
  • Social Media Manager
    May 2018 - Aug 2018 · 4 mos

    Managed and posted for the Facebook page. Responded to customers comments and questions. The social media presence increased over 100% in all categories. Sales revenue increased as well

  • Supervisor
    Oct 2016 - Aug 2018 · 1 yr 11 mos

    Developed managerial skills and supervisory strengths. I received extremely positive performance reviews. I also managed pricing, donations, customer service and staging furniture.

• Floor Stager at Hancock & Moore
  Feb 2018 - Apr 2018 · 3 mos

  Moved furniture off trucks and staged vignettes in every room for Market. In addition I cleaned the warehouse, folded drapes, and sorted fabrics/ leathers to stage the floors.