Luke Norfolk

Chief revenue officer - Driving connection and communication

Sheffield, England, United Kingdom

About

A high performing Chief Revenue Officer with particular success in effective development, growth and creating the right culture to succeed. Excellent Leadership and Management skills with the ability to recruit and develop teams. I do this by using an inclusive, approachable and engaging management style, building committed and motivated team members who are all striving to contribute to the business goals. I have strong analytical, evaluation and researching skills to create and initiate new ideas to solve problems and identify potential problems before they arise. With these strengths I can implement new processes successfully with minimal disturbance. I value my listening skills and ability to promote successful teamwork as two of my biggest strengths. Empowering my staff with understanding their motivations and delegating the right tasks to them. Google certified Senior Digital Sales Manager with a demonstrated history of success working in the publishing industry. Skilled in Sales Management, Advertising, Project Management and Coaching. Strong marketing professional with a Bachelor of Arts (B.A.) from University of Lincoln. “Forget about perfection; focus on progression, and compound the improvement." - Dave Brailsford

Experience

  • Chief Revenue Officer (CRO) at Thomas
    Jun 2025 - Present · 1 yr 1 mo

    As the CRO at Thomas International, I drive our global demand generation strategy and sales initiatives to accelerate revenue growth. I lead a high-performing international sales and marketing team. I design impactful campaigns, optimise conversion funnels through data-driven insights, and execute a robust global channel strategy that builds win-win partnerships. I also serve as a primary voice of the customer, aligning product offerings with market needs and ensuring our solutions are both scalable and effortless to deploy. Collaborating with the senior leadership team, I shape growth strategies that embrace agility and customer obsession, positioning Thomas as the go-to brand for organisations looking to enhance engagement, assessment, and connectivity.

  • Civica (Full-time · 3 yrs 4 mos)
    • Sales director - LG
      Jan 2024 - Jun 2025 · 1 yr 6 mos

      Responsible for all new business sales in the local government space. Our solutions include cloud software solutions for Finance, Payments, Revenue & Benefits, Asset Management, CRM, EDM, Regulatory and meeting management. Also responsible for the account management of all accounts across the Midlands and South UK. Responsible for 17 sales professionals across new business and account management. We make software that helps deliver critical services for citizens all around the world. Over 5,000 public bodies globally use our software to help provide critical services to over 100 million citizens. From local government to central government, to education, to health and care, we are a global GovTech champion, helping to serve citizens.

    • Managing Director
      Aug 2022 - Feb 2024 · 1 yr 7 mos

      Civica has a clear strategic focus to be the leading software partner for our markets. We deliver sustained growth through the development of innovative and cloud-based technology to improve customer outcomes. This is driven by investment in our people, products and operating platforms.

    • Sales Director
      Mar 2022 - Aug 2022 · 6 mos

      Over 30 years, we’ve built a business with a unique focus. Software that helps sustain and enhance public services around the world. Backed by the direct experience of many of our people working in the public sector, Civica is focused on improved outcomes and building a business that will continue to deliver for communities globally. With operations in the UK and Ireland, Australia, New Zealand, India, Singapore, Canada and North America, Civica is one of Britain’s largest software companies. While our history dates back to the 1980s, the Group in its present form was established in 2001. We currently employ around 5,000 people and we’re recognised for our strong people-first culture, including accreditation to the Investors in People ‘Gold’ standard in the UK.

  • Local School Governor at Aston Community Educational Trust
    Sep 2019 - Aug 2022 · 3 yrs

    Being a School Governor is a challenging but hugely rewarding role. It provides me with the chance to make a real difference to young people, give something back to my local community and use and develop my skills in a board-level environment. The governing board provides strategic leadership and accountability in schools. We oversee the financial performance of the school and make sure money is well spent. We are responsible for holding the Headteacher to account for the educational performance of the school and its pupils along with ensuring clarity of vision, ethos and strategic direction.

  • Tes (4 yrs)
    • Head of UK and International Business Development
      Aug 2021 - Mar 2022 · 8 mos

      Tes powers schools and enables great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education. In my role I was responsible for but not limited to: • Responsible for all new business subscription revenue for Tes (excluding Oceania) across our wide range of software and recruitment solutions. • Leading a team of 11 Business Development Managers across the UK, EURAM, MENA and APAC selling an array of software solutions to the state and independent schools. • Restructured the UK sales team to a ‘Business Development and account manager” model after a successful year with the remodel of international in Aug 2020 • Creating and implementing sale strategies to exceed budgets and targets while forecasting accurate daily, weekly, and monthly updates to the business • Weekly team meetings, weekly 1-2-1’s and monthly KPI reviews with each team member

    • International General Manager, Acquisitions & Groups
      Aug 2020 - Jul 2021 · 1 yr

      Tes powers schools and enables great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education. Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions. Tes products play a critical role in helping teachers and school leaders deal with the challenges of teaching, including safeguarding and compliance, smart pupil management, and staff management. This dedication and focus supports educators across the globe in providing high-quality education to millions of children using smart, flexible, and cost-effective solutions. With a connection to more than 13m teachers and educators and working relationships with 25,000 schools in over 100 countries, Tes has the scale to make a difference. Tes helps schools find the teachers they need via a range of recruitment solutions; it brings new teachers into the profession through initial teacher training; it provides teachers with continuous professional development and world-class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools, as well as parent communication and event solutions. Tes provides teachers all over the world with vital news and information about education. A global company, Tes Global employs over 600 people operating across 10 offices, including in London, Sheffield, Hong Kong, Melbourne, Sydney, and Dubai.

    • General Manager
      Apr 2019 - Aug 2020 · 1 yr 5 mos

      In this role, I was manager of a team of 8, and responsible for a £15m budget. Within this team, I had 2 Senior Educational consultants and 6 educational consultants. We service 1,000's of schools providing the latest recruitment and software solutions. We sell a range of software which transforms the day to day running of the school as well as in their classrooms and to attract and retain teachers. I oversee the strategic goals for School Sales by developing, devising and implementing sales strategies to deliver sustainable revenue growth. Key responsibilities in the role: • My aim is to increase the use of Tes Global services within UK Schools and colleges in line with the sales targets and market penetration. I have to manage and drive volume and revenue across the Tes range of products. • I am the face of Tes in my region, speaking at conferences, establishing key relationships with the press/institutions/bodies and advising on local marketing plans. • I have to strategically navigate the buying and renewal processes; communicate tactfully and persuasively with stakeholders and budget decision makers to build strong relationships and to identify new revenue opportunities. • It is my role to lead and develop an outstanding sales unit. I ensure the team is upskilled when new products or upgrades are rolled out, implementing appropriate sales propositions and sales processes to deepen customer relationships and maximise opportunity. • I provide regular reporting on forecasts and targeted revenue and KPI’s. • I keep up to date and report on competitor activity and market trends, whilst coming up with solutions to maximise Tes opportunity in the region • I aim to develop and implement business intelligence, research and marketing insight to improve sales performance across the region. • I continue to drive best practice of analytical data-driven insights and commercial propositions.

  • Head of International Business at Tes Global
    Aug 2021 - Mar 2022 · 8 mos

    Responsible for all new business subscription revenue for Tes (excluding Oceania) across our wide range of software and recruitment solutions. Leading a team of 11 Business Development Managers across the UK, EURAM, MENA and APAC selling an array of software packages to the state and independent schools. Restructured the UK sales team to a ‘Business Development and account manager' model after a successful year with the remodel of international in Aug 2020. Creating and implementing sale strategies to exceed budgets and targets while forecasting accurate daily, weekly, and monthly updates to the business. Weekly team meetings, weekly 1-2-1's and monthly KPI reviews with each team member.