Amsterdam, North Holland, Netherlands
if you're reading this, send me your favorite album (yes, i'm german despite the name)
In charge of the marketing for the Payroll and Employer of Record categories.
Leading all partnership marketing related initiatives across DACH for Personio, one of Germany's most valuable startups.
Leading the DACH-Marketing for the #1 Startup in the Netherlands (2023). Joined the organization pre-funding, seeing the marketing team grow from 4 to 14 people and the organization becoming Europe's leading solution for mental well-being for companies. Growing from startup to scaleup required to both set up the marketing strategy for Germany as well as execute on it. For that, I experimented and tested with a wider set of channels for B2B demand generation for the sales teams. Being in charge of the DACH region and its strategy, I set up a running system for podcast advertising, created a community of industry-relevant influencers and ambassadors, and set up tradeshows as well as online events and webinars. Next to that, I focused on improving our SEO/Linkbuilding and set up PR and media partnerships - all in all resulting in hundreds of new clients.
Giving editorial workshops, optimizing performance and developing content strategies across global teams for written/video/audio content and campaigns. At VICE Media, I was responsible for the intersection of marketing and content, where I tried to optimize our performance and reach as many people from our audience as possible. I created a SEO strategy for the EMEA-based content teams, ranging from optimizing the existing content library to a more data-based approach to journalistic pieces. Effectively, this meant holding workshops across our European offices to ensure that we create content that meets our audience. Additionally, I set up a global content localization strategy resulting in a 1M+ traffic increase. Besides written pieces, I worked on the marketing / SEO behind our audio/video campaigns as well, resulting in 6-digit traffic increases for our documentaries as well as podcasts. Lastly, I supported the partnership marketing on the agency end of VICE, working for big European brands and working on big campaigns (from product launches to rebranding).
Teaching bachelor students from the field of Communication Science and Psychology and supervising their projects. Projects: - Creating a scientific magazine about Nanotechnology / Deepfakes - Filming a documentary about Digital Privacy
For the independent journalistic medium U-Today I covered topics of personal importance (student culture, music, and equality/diversity) as well as creating strategies and visuals for multi-channel social media, leading to a substantial follower and audience growth.