Amsterdam, North Holland, Netherlands
More: https://www.baenninger.co/ 19 years of experience from individual contributor (UX, CX and PM) to CEO in a consulting company offering services in product management, user experience and user research. Proven impact on vast range of products from software to hardware to services in various industries. Working to make products better. Shaping product end to end and from a human (mind) perspective: product vision and strategy, business (models), technology, distribution, features, processes, visual and interaction design. Passionate about leading people and designing organizations and environments to enable people and create great products.
Consulting and support in Leadership & Management, Culture, Scaling up Organisations and Teams, Product Management, User Experience and Research, Customer Experience, Innovation Management, Behavioural Economics in Product and Management. Coaching for Managers, Individual Contributors and Teams in Product, UX Research & Design, Marketing and Business. Recent and current clients: Swisscom, blue Entertainment AG, enersuisse AG or Product Matters GmbH.
Change Management: Drove Frontier’s change into a user-centered (product) company, working with senior management as well as fostering and enabling strong discovery work in cross-functional product teams. User Experience: Built up a UX Design team and a UX Research team, and set up processes, best practices, and structures to enable efficient product design and research activities in cross-functional teams. Product Management: Built up a team of user-obsessed Product Managers with a significant product portfolio within the Frontier’s product ecosystem.
Consulting and support in Leadership & Management, Culture, Scaling up Organisations and Teams, Product Management, User Experience and Research, Customer Experience, Innovation Management, Behavioural Economics in Product and Management. Coaching for Managers, Individual Contributors and Teams in Product, UX Research & Design, Marketing and Business. Client Mandates for Migros-GenossenschaftsBund (DX Team) and Netcetera (Payment Security)
Constant sustainable growth of the company: # of employees from 12 in 2014 to 25 in June 20, increasing revenue and profit; increasing customer base and customer satisfaction (NPS). Leadership and Management: Defined the company’s mission and values. Introduced company and team OKRs. Successfully introduced a scalable management layer.
Built up and led a high performing team of product experts through talent acquisition and catalyzing transformation of company’s culture into a culture of debate, experimentation and trust (NPS employee satisfaction from 45 in 2017 to 95 end of 2019). Closed/sold, set up and led many client projects with proven impact. Successfully launched new consulting services with focus on Product Strategy and Management, Behavioural Economics in Product and cross-functional agile Development.
Launched first subscription bundles (landline, internet, TV, mobile) in Switzerland. Responsible for e2e user experience (internal and end user touchpoints). Methodical focus on CX (critical user journeys / customer journey maps), interaction design and e2e usability testing. Part of transformation team, which was assigned to transform this traditional, former state-run telecom company into an agile, cross-functional and human centered product company.