Obersüßbach, Bavaria, Germany
As a sports enthusiast and former M.SC. Sports, Business and Law student at the University of Bayreuth, I am always on the lookout for new tasks in the areas of "strategic partnerships" as well as "partnership developments" of clubs, associations and companies with sports-related topics.
At Reboots, I managed the partnerships with top athletes and sports associations, including Pedri Gonzalez (Soccer), Anne Haug (Triathlon), Leon Vockensperger (Snowboarding), Philipp Pflieger (Running), Frederic Funk (Triathlon), Pablo Cardona (Padel), Thibaut Baronian (Trailrunning), Sheila Aviles (Trailrunning), Anna Donauer (Crossfit) as well as the German Handball Federation. My key responsibilities included: - Building a test station network through sports hotels, training camp providers, and sports clubs to increase Reboots’ offline presence - Managing Brand Ambassadors, coordinating and integrating them into Reboots’ brand strategy — both online and offline - Planning and executing Content Days with Brand Ambassadors, including preparation, on-site management, and post-production follow-up - Developing and maintaining partnerships with athletes and associations, identifying new collaboration opportunities - Acquiring new athletes and partners, handling contract negotiations, and coordinating contract content internally with other departments - Monitoring and reporting on brand ambassador activities, deriving insights, and continuously optimizing initiatives
Sportökonomie Consulting e.V. is a student consultancy in sports business specialising in sports marketing, event management and market research. My tasks as "Head of Corporate Relations" included the coordination of a 10-person team with the sub-areas "Network & Events", "Business Development" and "Partner and Project Acquisition". In addition, I was responsible for negotiations with MLP, Sport for Future & Planetics and was involved in membership talks with the umbrella organisation of student consultancies JCNetwork and the Verband für Sportökonomie und Sportmanagement e.V..
Orbea is one of the best-known developers and manufacturers of mountain bikes, road bikes and triathlon bikes. As a communications and marketing intern for the DACH region, I was also responsible for activating the Digital Launch 2020, in addition to dealer support and press work in German-language trade magazines.
As one of the global market leaders and supplier of the 2020 Tour de France winner, Champion System produces customised sportswear for running, cycling and triathlon. In addition to customer support and content creation for the social media channels, I also took care of the creation of an online outlet via Shopify.