Lukas Wittmann

About

👨‍💼 About me: I’m a curious, hands-on Product Owner with 10+ years of experience turning complex ideas into real-world solutions — especially in retail tech, supply chain, and process automation. Right now I’m driving AI-powered personalization across adidas consumer touchpoints (App, Web, CRM). Before that, I led the global RFID rollout for Digital Retail — scaling it across 4 markets and a team of 20+ people to improve inventory accuracy and visibility. 💡 What drives me: • Solving real business problems with smart tech • Making processes more efficient • Building products that scale and create impact • Working with smart people in diverse teams across functions and markets • Exploring automation and new technologies 📩 Always open to exchanging ideas on product, retail tech and AI — feel free to connect or reach out.

Experience

• adidas (10 yrs 10 mos)
  • Senior Product Owner - Personalization Experience
    Jan 2026 - Present · 6 mos

    Utilizing AI to drive personalization across adidas consumer touchpoints (App/Web/CRM) Stay tuned by downloading the adidas app!

  • Senior Product Owner - Digital Retail - RFID
    Jul 2023 - Dec 2025 · 2 yrs 6 mos

    Sr. Product Owner – RFID Solutions, Digital Retail • Led the global RFID rollout across 4 markets / 600 stores • Improved inventory accuracy to 99% and enabled real-time stock visibility • Drove digital transformation in retail through scalable, data-driven solutions • Led a diverse product team of 20+ people • Partnered across tech, retail, logistics and local market teams

  • Product Owner - In Store Merch Management RFID
    Feb 2021 - Jun 2023 · 2 yrs 5 mos

• Student Internship at Siemens Healthineers
  Jul 2013 - Jul 2013 · 1 mo

  Internship during school with focus on Supply Chain Management and Logistics