Germany
"Great marketing speaks the language of Sales, scales through AI, and connects on a human level." That is the core of my philosophy. With a diverse background rooted in Strategic Marketing, E-Commerce, Mobile Product Management, and Sales, I bridge the gap between creative storytelling, technical feasibility, and commercial impact. My Track Record: Currently, as Head of Marketing at Sovendus, I am driving the strategic transformation of the brand into a leading international B2B brand partnership platform. My focus is not just on generating leads, but on empowering sales teams to close them. My Core Competencies & Strategic Focus: SALES ALIGNMENT & BUSINESS IMPACT Backed by a Master’s degree in International Marketing & Sales, I build marketing assets that act as true sales tools. I successfully launched interactive product demos in 14 countries and nurturing flows to shorten sales cycles. TECH, AI & PRODUCT DNA I leverage Generative AI and modern MarTech to scale content production and optimize workflows. Having worked as a Product Manager for mobile apps, I am comfortable discussing APIs and UX requirements with developers to build technically sound strategies. BRAND EXCELLENCE & CREATIVE STRATEGY I combine strategic thinking with a keen eye for design and high-converting copy. I ensure that every touchpoint – whether a landing page or an ad – is visually sharp, psychologically persuasive, and consistently on-brand. INTERNATIONAL LEADERSHIP I am experienced in guiding and uniting international teams to drive cross-border success. Whether it’s orchestrating global trade show presences (OMR, DMEXCO) or localizing campaigns, I focus on scalable processes that work across cultures. Always looking for the intersection of data, creativity, and technology. If you are looking for a marketing leader who bridges these gaps, let’s connect.
Strategic Rebranding & Positioning: Co-led the transformation of the Sovendus brand into a leading international B2B partnership platform. Executed a full-scale website relaunch and developed a unified content strategy across social and web channels. Sales Enablement & Product Marketing: Conceptualized and launched a high-impact interactive product tour available in 14 countries. This tool became the primary asset for global sales teams, significantly enhancing the demonstration of product value to prospects and directly contributing to international sales success. International Field Marketing: Directed the brand presence at major industry summits (e.g., OMR, DMEXCO) and executed a roadmap for international trade fairs to increase brand visibility in key target markets. MarTech & Operations: Modernized the marketing infrastructure by implementing a new B2B newsletter / marketing automation tool to professionalize lead nurturing and client communication. Cross-Functional Leadership: Established strong alignment between Marketing, Sales, and Account Management to ensure a unified Go-to-Market approach and seamless feedback loops between customer needs and marketing messaging.
Sales Asset Creation: Designed and produced high-performance sales presentations, pitch decks, and tender documents. Directly supported the sales team in translating complex product features into convincing client arguments. Social Media & Content Planning: Owned the editorial calendar and content creation for corporate social media channels (focus on LinkedIn). Wrote high-engagement copy and managed the publishing schedule to drive consistent brand visibility. Marketing Collateral & Visual Design: Hands-on creation of advertising materials for print and digital channels (e.g., brochures, flyers, ads, newsletters), ensuring a consistent visual identity and brand quality across all touchpoints. Event & Trade Show Support: Coordinated the operational setup and marketing materials for international trade fairs, ensuring a professional brand appearance on-site.
App Concept & UX Strategy: Co-developed the conceptual design and roadmap of the mobile app. Worked closely with stakeholders to translate business requirements into wireframes and optimized user flows for better UX. Technical Sales Support: Supported the sales team from the back office by conducting market research and creating customized "demo dummies" to facilitate successful product presentations. Project & Agency Management: Coordinated internal teams and steered external agencies to ensure project milestones were met. Cross-Functional Collaboration: Worked closely with developers and technical partners to align marketing requirements with technical feasibility, ensuring smooth implementation of new features.
Performance Marketing & CRM: Executed campaigns across key online channels including SEO, Affiliate Marketing, and Email Marketing to drive traffic and retention. Content Management & Onsite Optimization: Managed the online shop content via CMS, implemented content marketing initiatives, and utilized onsite-targeting tools to improve conversion rates. Mobile App Management: Coordinated the development and launch of the smartphone shopping app, acting as the interface between the internal e-commerce team and external developers. App Marketing: Supported the initial user acquisition strategies to establish the new shopping app in the market.