Zurich, Zurich, Switzerland
Senior B2B Marketing professional with experience in digital strategy, brand positioning, and go-to-market execution. Following my role as Senior Marketing Manager, I deliberately completed a Master’s in Digital Marketing and advanced CAS qualifications to strengthen my strategic and analytical capabilities. I am now prepared to re-enter senior marketing leadership roles, combining refreshed academic insight with hands-on execution.
• Deliberate career development phase focused on advanced digital marketing strategy, data-driven decision-making, and modern marketing frameworks • Completed a Master’s in Digital Marketing (2024), including a thesis on Employer Branding & Social Media in SMEs (Grade 5.25) Completed six months ahead of schedule by integrating the thesis into the final semester • Earned CAS qualifications in Content Marketing (Grade 5.75) and Digital Marketing (Grade 5.75) • Passed Cambridge English: C1 Advanced (2023); currently preparing for Cambridge C2 Proficiency • Delivered contract-based marketing projects in content creation, campaign strategy, and brand storytelling, applying strategic frameworks across customer journey design, positioning, and go-to-market execution • Undertook part-time assignments in event service, fine dining, and security (Google campus, Hyatt, Kongresshaus, Tonhalle etc.) to ensure financial continuity during further education • Prepared to re-enter senior marketing leadership roles with refreshed academic insight and hands-on operational experience
• Developed and led the B2B marketing strategy with a strong focus on digital go-to-market initiatives for the Advanced Technologies business unit. • Designed and implemented a digital customer journey to support complex, multi-stage sales funnels and lead nurturing. • Executed go-to-market campaigns for MedTech innovations, incl. product videos and sales tools • Managed multi-channel campaigns and high-impact events across the US and Europe (budget: $4.6M) • Elevated brand positioning through curated pharma conferences and global trade fair appearances
Contract role within a global technology environment, undertaken alongside the start of the Master’s in Digital Marketing at ZHAW.
Operational role within a five-star hospitality environment, contributing to high-end event delivery and service excellence
• Directed organisation-wide marketing initiatives impacting 500+ employees across multiple departments • Advised executive leadership on strategic segmentation, brand positioning, and messaging frameworks • Designed scalable business models and go-to-market pathways for new service offerings • Developed revenue stream concepts and conducted market analyses to accelerate growth