Amsterdam, North Holland, Netherlands
Serve as Single Point of Contact (SPOC) for Akzo Nobel's EMEA operations, managing complex stakeholder relationships across multiple European markets and productions
• Manage projects from initial creative development through to full campaign production, including cost negotiations, ensuring timely and successful delivery within budget. • Collaborate cross-functionally with McCann teams across Europe to align on creative strategies and execution, driving cohesive and impactful campaign outcomes.
• Created generative Al production pilots for DAF & PACCAR, optimizing creative workflows and delivering innovative content solutions. • Led brand asset management for LPR and Euro Pool Systems, overseeing photography, design, and multilingual production for pan-European audiences
• Responsible for the end-to-end production of all organic, paid and owned media campaigns (including TV, OLV, CTV, DOOH, OOH, Social and CRM) for easyJet Germany, German Switzerland, Netherlands and Portugal • Collaborating closely with cross-functional teams, including legal, finance, creative studios, and media agencies, to ensure seamless production for EPG, LPR, EPS and easyJet • Facilitated the inception and execution of an educational workshop on generative AI, coupled with the development and proposal of content generation pilots for clients such as PACCAR & DAF
• Conducted in-depth data and content analysis, driving platform performance and boosting user engagement by up to 20% per channel. • Collaborated closely with product and development teams to architect agile production workflows using Six Sigma methodologies, contributing to the successful LG app launch. • Leveraged JIRA and advanced project tracking tools to manage testing workflows and production issue resolution.
• Used Adobe Suite to create original content for social media and newsletters to improve engagement with existing and potential customers. • Coordinated workflow for requesting, creating, editing, publishing and retiring content.