Slovenia
As a Growth Marketer at Influee, I work on driving B2B growth through a mix of paid advertising, outbound outreach, email marketing, funnel optimization, and creator collaborations. My role focuses on building and scaling acquisition channels, testing new ideas, and continuously improving performance across the entire funnel. I collaborate closely with the team to execute experiments, identify new opportunities, and turn successful strategies into scalable growth systems.
At Kreativija, a company focused on building websites, online stores, and providing SEO services, I support the team by managing nearly all aspects of digital marketing. My work includes running and optimizing Facebook (Meta) and Google Ads, identifying and reaching out to potential clients through cold outreach, and executing email marketing campaigns. In addition to marketing, I occasionally assist with updating or creating websites, helping ensure that both the technical and promotional sides of the business are aligned. My role is hands-on and flexible, allowing me to contribute wherever needed to support the company's growth.
At JNB Leads, I primarily focused on media buying - managing and optimizing campaigns across Meta, TikTok, Google, Snapchat, and more, targeting markets such as Canada, the UK, the USA, and Slovenia. In addition, I handled key aspects of our digital marketing, including daily email marketing, market research, creative strategy, and collaboration with UGC creators and influencers. I also helped lead the team, guided campaign direction, and identified new growth opportunities such as digital products and emerging ad platforms. Thanks to my contributions, we launched multiple successful campaigns, adopted UGC and influencer-style ads, expanded to new platforms, and were among the first in Slovenia to run TikTok performance campaigns. I also managed our social media presence, supported content creation and video editing, and attended marketing conferences to stay up to date with trends and continuously improve.
I started at JNB Leads in summer 2023 while still in university, working part-time and completing my internship there. With little prior experience, I quickly dove into digital marketing and learned media buying on Meta, Google, TikTok, and Snapchat. I also gained hands-on experience in email marketing, research, and content creation, actively contributing to real campaigns. In April 2025, I joined full-time and took on a broader marketing role as I continued growing within the company.