Amman, Jordan
Passionate about transforming how organizations design, market, innovate, and grow through the power of Artificial Intelligence. With 10+ years of experience spanning design, customer experience, digital products, marketing, business strategy, and transformation, I specialize in combining human-centered design, strategic thinking, and AI-powered workflows to deliver faster, smarter, and more impactful outcomes. I lead multidisciplinary teams across UX/UI, creative design, content, motion, and marketing experience, while championing the adoption of AI to enhance creativity, streamline operations, accelerate delivery, and unlock new opportunities for innovation and business growth. Holding both an MBA and a Master’s degree in Graphic Design & Illustration, I bring a unique blend of business acumen, customer-centric thinking, creative leadership, and emerging technology expertise. This combination allows me to bridge the gap between strategy and execution, ensuring ideas are not only innovative, but also commercially viable and aligned with organizational goals. Areas of focus: • AI-Powered Design & Creative Operations • Marketing Strategy & Customer Experience (CX) • UX/UI Strategy & Human-Centered Design • Digital Product Innovation • Enterprise AI Adoption & Transformation • Design Leadership & Team Development • Brand Experience & Strategic Storytelling • Business Strategy & Growth Initiatives • Executive Communications & Stakeholder Engagement I believe the future belongs to organizations that successfully combine human creativity, business strategy, and machine intelligence. My passion lies in helping teams build that future.