São Paulo, São Paulo, Brazil
Working in the private sector for 30 years, I have over two decades of experience in the consumer goods market, with a career focused on innovation, growth and business turnaround, continuously incorporating environmental, social and governance (ESG) best practices. At Suzano, where I have been since 2019, I have had the challenge of establishing the Consumer Goods unit of the world’s largest pulp producer. It has been an intense expansion journey for a business that, although young, has grown consistently and innovatively. In addition, from 2021 to 2025, I was responsible for the company’s Corporate Relations area. As Executive Vice President of Consumer Goods at Suzano, I’m proud to lead an extraordinary team that, in just seven years, has turned a business plan into the leading company in Brazil’s toilet paper market, through organic and inorganic growth. In Brazil, our portfolio includes more than 10 B2C and B2B brands — such as Neve and Mimmo — in addition to products widely recognized in the tissue market. We operate seven industrial plants and 10 distribution centers, with a production capacity of 340,000 metric tons per year. In 2025, our Consumer Goods business took its first international step: a joint venture with Kimberly-Clark that encompasses 22 plants across 14 countries, operations in 70 markets, 40 regional brands and a long-term license for global brands such as Kleenex, Scott, and Scottex. Pending regulatory approval, we expect the transaction to be concluded by mid-2026. Although I hold a degree in mechanical engineering, I realized early on that my career path would be in business. At the first opportunity I had, I left engineering to delve into business management and expansion. First at Accenture and then at Bain & Company, I gained solid experience in strategic consulting, working with companies in Latin America and the U.S. This change paved the way for positions I held in large consumer goods and retail companies, such as Natura, Hering and Vigor, before joining Suzano. I complemented my education with an MBA from Harvard Business School/USA and executive programs from Insead and London Business School, which also helped expand my professional borders to the U.S., Mexico, Chile and the Caribbean. I believe that education is one of the most powerful drivers of social transformation and that the main competitive advantage of any organization lies in its people.
Responsible for the Consumer Goods Business Unit in Brazil and abroad.
Responsible for the Consumer Goods Business Unit and also for Institutional Relations/Corporate Affairs in Brazil and abroad.
Responsible for Sales, Marketing, Innovation, Trade Marketing and Merchandising at the Cheese Business Unit at Vigor (Brands: Danubio, Faixa Azul, Vigor and Jong). Member of Executive Committee.
Responsible for Hering and Hering For You business Units with full P&L responsibility (Gross Revenue US$800MM in 2015). Main responsibilities include: Product Development and Innovation (6 collections per year), Marketing and Communication, Visual Merchandising, Pricing, Promotion, Campaign Management, Demand Planning and Inventory Control. Report to Cia Hering CEO. Member of the Executive Committee. Led 8 managers and team of 60 employees Hering brand – Led diagnostic phase and built growth plan for Hering focused on improvements in product value proposition - Created Hering Brand Book and launched new brand positioning. Changed Communication and Visual Merchandising Agencies to adapt to new brand positioning - Implemented new collection development process, approval gates and Style Identity Book - Launched new basics collection and redefined sourcing strategy for main categories (ex. Jeans) - Implemented new management model focused on sellout results as an input for new collection development – Designed and implemented KPIs for Business Unit management - Designed and implemented frequent shopper surveys - Created a new model to launch collections for Franchisees - Results: increased brand performance (awareness and preference) and 5% revenue annual growth from 2013- 2015 Hering for You brand - Led the business planning and launch of new brand, product portfolio and store concept. Hired and developed management team - Constructed business plan - Defined channel strategy (owned stores, multibrand channel and internet) - Defined target consumers, brand concept and positioning and launch strategy - Created assortment strategy and price positioning for each category - Designed and implemented new store concept and architecture and opened 3 stores in São Paulo within a year - Created marketing plan to build brand awareness and unique value proposition - Results: 20% Revenue growth and 15% increase in clients (Multibrand channel) in the first year of operation