Madrid, Community of Madrid, Spain
Client focus media executive with strong background in TV, Sports and Advertising markets. Working internationally, Luis brings over twenty years of experience creating and leading content production, digital and brand communications teams. With P&L and financial responsabilities, he is also deep experienced as an entrepreneur and invited lecturer. Audiovisual Communications PhD. Executive producer and International Emmy winner
Building up and leading the You First's Content business units: * YOU FIRST ORIGINALS: Oriented to find and produce original Talent Driven Content for linear TV and SVOD. Executive producer of Heroes (RTVE-PLAYZ, 2019), Ona Carbonell, Empezar de nuevo (RAKUTEN TV, 2021), 11 Tiros (HBO Max, 2022), Alexia, Labor Omnia Vincit (PRIME VIDEO, 2022), #SeAcabó. Diario de las Campeonas (Netflix, 2024). Two International Emmy Nominations. International Emmy Winner 2025. Rose D'or Winner 2026 best documentary * KNOT: Digital content network focused on audience growth, monetization and anti-piracy services. +200 YouTube channels, 15 countries and 200 millions of monthly views * THE VOICE VILLAGE: Top podcast production for platforms and brands * RED BURTON: Agile production services for digital and traditional distribution * BRAND SERVICES: Creating amazing transmedia branded content for Top Tier companies worldwide
Higher education invited lecturer, main topics include: Digital communications, transmedia storytelling, branded content, digital content and audiovisual comms. He has been director of the Master of Marketing and Corporate Communications. Latest collaborations: - Universidad Complutense de Madrid - Universidad Pontificia de Salamanca - UAX - Centro de Estudios Garrigues
- Steering committee member for over 5 years - Head of Secuoya´s Marketing and Digital Business Areas overseeing +40 team. Leading branded content & digital marketing services for Brands - Driving deep company transformation from 5 entities to a single Business Unit integrating all services and resources into one VP - Creating and leading hugh Transmedia & Marketing campaigns for the launching of new TV station TEN and TV shows for top broadcasters and OTTs - Head of Secuoya's YouTube MCN Viewin. Providing spanish broadcasters Atresmedia, Movistar and RTVE with new You Tube based business - Digital transformation: Boosted Secuoya's business as intrapreneur with the creation and scaling of new digital assets portfolio
Since aged 25 passionate founder and CEO of a fistfull of business and start ups working in multiple european markets. *Publibanus: Digital marketing communications agency *NetAgency: CRM Development (SaaS) *BASA: Market research consulting *Costa Magazine: Tourism magazine *Sur Estates: International Real Estate Marketing