Luis Henrique Santana LH

VP of AI & Data Strategy | Enterprise Transformation & GTM Leader | $150M+ Portfolio | $2B+ Business Impact | C-Level Advisor | US, EMEA & LATAM | Global Exposure

United States

About

I’m an AI, Data, and GTM executive focused on building high impact transformation programs that drive measurable enterprise growth. I partner with C-level leaders to translate AI, cloud, and data capabilities into revenue growth, operational efficiency, and enterprise transformation. Across 18+ years, I’ve delivered $150M+ in business impact leading AI and data transformation across Retail, CPG, Telco, Manufacturing, Travel, Pharma, and Healthcare. I’ve developed 50+ AI and data solutions and led strategic initiatives spanning growth, transformation, partnerships, and operating model evolution. At Google Cloud, I consistently outperformed targets — 112% in 2022, 215% in 2023, and 150%+ in 2024 — generating $29M+ in new ARR while leading enterprise AI, data, and cloud transformation initiatives across the Americas, EMEA, and LATAM. My work focuses on three areas: • AI & Enterprise Strategy: Designing AI and data strategies that accelerate adoption, create competitive advantage, and drive measurable business outcomes. • Transformation & Growth: Modernizing data platforms, deploying AI capabilities, and unlocking $25M+ in incremental value through innovation, efficiency, and new growth opportunities. • Executive Leadership: Managing $50M+ portfolios, advising C-suite stakeholders, and leading cross functional teams to execute complex transformation programs at scale. Global Exposure Fluent in English, Spanish, and Portuguese, I operate across global markets and partner with organizations leveraging AI, data, and digital platforms to shape the future of enterprise growth.

Experience

  • Head of Data & AI Strategy | Enterprise | AI, GenAI Solutions & Data Strategy for Retail & CPG at Google
    Jul 2021 - Present · 5 yrs

    Executive leader driving enterprise-wide AI, data, and cloud transformation for some of the largest global organizations across regulated, complex, and high-scale industries. Operate at the intersection of AI strategy, GTM execution, and enterprise modernization — shaping vision with C-level leaders and turning technology bets into measurable business impact. Delivered $150M+ in enterprise business impact, leading GenAI, automation, and intelligent decisioning programs tied directly to revenue expansion, cost efficiency, and operational performance. • Generated $29M+ in net-new ARR from 2021–2024, consistently outperforming annual targets (112% in 2022, 215% in 2023, 150%+ in 2024). • Accelerated enterprise decision-making by ~40% through Data, AI-powered workflow redesign and embedded insights across multiple business units. • Improved productivity by 10–20% through large-scale automation, modern data ecosystems, and next-gen AI capabilities. • Led cross-functional teams of 200+ across product, engineering, architecture, industry, and field operations, ensuring alignment, delivery, and measurable KPIs. • Built and operationalized +50 new offers and products, using Data, AI/ML tools, focused in new revenue and establishing repeatable GTM motions for enterprise Data & AI transformation. • Increased Data, AI maturity by ~40% through enterprise operating models for Agents, LLMs, RAG, MLOps, and responsible Data & AI frameworks. • Owned a $20M+ revenue book in 2025, driving $9.5M+ YoY incremental revenue growth across strategic accounts. • Ability to align Data & AI strategy with CFO/COO/CTO priorities and enterprise value realization • Expertise in scaling AI capabilities from concept to production with governance, compliance, and measurable impact • Strong track record in GTM design, execution, and revenue acceleration • Leadership in high-stakes, multi-region environments (Americas, EMEA, LATAM)

  • Director of GTM & Data/AI Strategy | Advanced Analytics for Retail, CPG and Manufacturing at TIBCO
    Aug 2019 - Jul 2021 · 2 yrs

    Senior leader responsible for rebuilding Data & AI go-to-market strategy, elevando performance comercial, execução e impacto em clientes enterprise. Impact & Achievements • Rebuilt GTM strategy, delivering 47% growth in channel-driven revenue across strategic segments. • Embedded ML automation in commercial operations, generating $7M+ in incremental ARR. • Improved delivery efficiency by 30% through redesigned execution frameworks and scalable operating models.

  • Head of Data & AI | Data Products & GTM Strategy | Data & Analytics at Accenture
    Dec 2015 - Aug 2019 · 3 yrs 9 mos

    Worked at TENBU, Acquired by Accenture. I led the build-out of a scalable AI & Data products portfolio for a fast-growing digital consultancy later acquired by Accenture. Operating at the intersection of product, engineering, and strategy, I drove enterprise transformation programs and built multi-cloud AI/ML solutions in partnership with leading hyperscalers. Impact & Achievements • Managed a $6.9M AI & Data portfolio, delivering consistent 27% YoY revenue growth over three years. • Designed, launched, and scaled 21 AI and data products/solutions, enabling faster delivery cycles, stronger GTM execution, and repeatable enterprise value creation. • Forged deep technical and strategic collaboration with Google Cloud, Microsoft, and AWS, aligning co-investments, product roadmaps, and go-to-market motions. • Led and developed a high-performing team (12 direct reports and ~60 FTEs), driving operational excellence across engineering, data, analytics, architecture, and product disciplines. • Enabled the team to generate 750+ qualified leads and secure 55+ new projects, expanding the company’s footprint across multiple industries. • Managed an annual $2M product development budget (partner funds + internal investment), garantindo governança, eficiência e entregas recorrentes em escala. • Improved delivery margins by 12% via operational discipline, governance, and reusable delivery assets. • Accelerated implementation speed by 18% through structured playbooks, standardized frameworks, and optimized delivery pipelines