Minneapolis, Minnesota, United States
I help brands win with U.S. Hispanic and multicultural consumers by turning cultural insight into branding, packaging, and retail strategies that drive growth. I am the Founder and Creative Director of UNO Branding, a Minneapolis-based studio focused on cross-cultural strategy and design. For over 25 years, we’ve partnered with organizations such as Target, PepsiCo, USPS, General Mills, and the Smithsonian National Museum of the American Latino to translate culture into brand systems that drive engagement and growth. Our work sits at the intersection of culture and commerce, where identity, behavior, and visual language shape how brands are seen, trusted, and chosen. We specialize in: • Branding for U.S. Latino audiences • Packaging design for retail and CPG • Cultural strategy and market positioning • Bilingual and multicultural communication systems • Retail and in-store brand experiences If you are looking to better connect with Hispanic Latino audiences—or expand your brand into multicultural markets—I’d be glad to start a conversation.
Building Brands that Bridge Cultures Founded in 1999 in Minneapolis, UNO Branding is a cross-cultural branding agency helping companies win with Latino and multicultural consumers in the United States. Led by Mexican-born creative director Luis Fitch, UNO partners with organizations such as Target, PepsiCo, USPS, General Mills, 3M, UFC, and the Smithsonian to translate cultural insight into brand strategy, identity systems, and packaging that drive market relevance, consumer trust, and measurable growth. We operate at the intersection of culture and commerce—where identity, behavior, and visual language influence how brands are perceived, chosen, and scaled. From Fortune 500 companies to mission-driven organizations, we position culture as a competitive advantage—aligning business strategy with authentic cultural connection to create brands that perform in the real world. Expertise Brand Strategy • Identity Systems • Packaging Design • Multicultural Marketing • Cultural Strategy • Retail & In-Store Experiences