Medellín, Antioquia, Colombia
Software engineer, former startup co-founder, and technical leader with 15+ years of experience building scalable platforms across e-commerce, hospitality, enterprise software, and, more recently, agentic AI products. I enjoy working on complex systems that sit close to the business and have a clear impact on growth, operations, and user experience. At The Inside, after recognizing the limitations of Shopify for a highly customizable catalog, I proposed and led the development of a custom e-commerce platform that supported 20K+ customizable products, helped drive 2.5x sales growth, improved supplier onboarding, and contributed to the company’s acquisition by Havenly. At LobbyPMS, I built and scaled a property management system serving thousands of active hotels while leading a team of five engineers. Through Toptal, I also developed distributed systems for enterprise clients including Universal Music Group and Bayer. Currently, at A.Team, I focus on building agentic AI workflows and LLM-powered products for enterprise clients such as Unilever. My work centers on designing systems that combine reasoning, automation, and strong product thinking to solve real business problems and create practical value for users.
- Core contributor to generative AI products for enterprise clients including Unilever, helping build agentic workflows that compress multi-week research and analysis cycles into hours. - Collaborated on end-to-end AI orchestration pipelines — from data extraction and enrichment to LLM-powered insight generation — enabling non-technical stakeholders to make data-driven decisions faster. - Optimized slow endpoints leading up to 6x faster response time. - Revamped several user flows, leading to a conversion increase. - Introduced Repository pattern in legacy codebase, reducing time to market by 2x.
• Developed new features in TheInside code base for Havenly. • Led initiatives to create a custom clone of Monday.com for specific business needs. • Collaborated with cross-functional teams to enhance user experience and drive business growth.
Technologies & Tools: React, npm, HTML & CSS, GraphQL, Laravel, MySQL, CI/CD, AWS, Stripe, Shopify I designed and developed a custom platform from scratch, collaborating closely with senior stakeholders to meet corporate needs while developing elegant solutions. I streamlined operations, leading the application of continuous integration for automated testing and deployment. • Developed custom solution from scratch to replace Shopify due to increased number of products and variants (20K+). • Planned and executed unique features, boosting corporate growth and increased revenue, growing sales by 2.5x. • Designed and implemented API that reduced time for onboarding third-party suppliers by 140%. • Built powerful analytic dashboard calculating 20+ key metrics, enabling fast and reliable decision-making process.
Technologies & Tools: React, Angular, Vue, npm, HTML & CSS, WebVR, NodeJS, PHP, NodeJS, MySQL, AWS, Spotify I designed, developed, and delivered multiple minimum viable products (MVPs) in diverse industries, including marketing, e-commerce, and finance for high-profile clients, such as Universal Music Group and Bayer. • Built web scrapper to identify potential clients and subsequently partnered with marketing team to achieve conversion rate increase of 120% in three months. • Implemented and released Spotify Homepage Takeovers at Universal Music Group for more than 10 countries, followed by biweekly code and performance reviews.
Technologies & Tools: WebRTC, HTML & CSS, JavaScript, Laravel, MySQL I rebuilt rebuilt WebinarJam to provide real-time communication via WebRTC, replacing third-party service and enabling rollout of new features, including whiteboard, screen sharing, and polls capabilities. • Implemented 20+ integrations with third-party services, including InfusionSoft, ActiveCampaign, Zapier, and Mailchimp. • Created Laravel packages for internal use across different projects. • Fixed bugs and implemented new features into WebinarJam/EverWebinar platforms.