São Paulo, São Paulo, Brazil
I am a senior Finance & Operations leader with 17+ years of experience driving profitability, financial discipline, demand accuracy and operational excellence across multinational organizations, including Nike’s official distributor in Brazil, Grupo SBF/Centauro and Kimberly-Clark. My core strength is leading end-to-end planning transformations — from Demand Planning and Buy Planning to FP&A governance, scenario modeling, inventory optimization and strategic decision-making. I specialize in building integrated planning frameworks that increase forecast accuracy, improve margin performance, and strengthen cross-functional alignment across Commercial, IBP, Supply Chain, Merchandising and Executive Leadership. Throughout my career, I have established a track record of: • Improving financial performance with data-driven planning and governance • Building high-performing teams and cross-functional operating rhythms • Leading complex seasonal planning cycles and orchestrating capacity alignment with Nike Inc. • Designing profitability and pricing models that accelerate revenue and protect margins • Bringing structure, predictability and strategic clarity to ambiguous environments I thrive in roles that require analytical depth, stakeholder influence, and integrated planning — always focused on sustainable growth, operational health and long-term value creation. ☎ +55 11 97027-6071 ✉ [email protected]
• Lead the end-to-end Demand Planning function, integrating market signals, sales strategy and capacity planning for higher forecast accuracy and profitability. • Own the Dates & Gates process with Nike Inc., ensuring alignment, visibility and proactive risk management. • Direct Buy Planning, converting demand into optimal purchasing strategies and securing manufacturing capacity (local & import). • Manage inbound supply flows and inventory governance, balancing service levels with working capital efficiency. • Partner with Commercial, IBP, Logistics and Merchandising to strengthen operational cadence and support sustainable growth.
• Led FP&A operations including forecasting, budgeting, consolidated P&L, financial reporting and cost governance. • Strategic finance partner to the GM and Corporate Finance Director, improving decision quality and financial discipline. • Strengthened SG&A governance, planning acumen and forecast reliability. • Supported Channel, Marketing and Commercial leaders with profitability analyses, scenarios and working-capital insights. • Directed all FP&A cycles (Budget, Forecast, LRP), improving planning consistency and executive alignment.
• Led Corporate FP&A and Ventures FP&A teams, standardizing planning cadence across business units. • Produced board-level financial materials and supported Investor Relations during earnings cycles. • Collaborated with Tax to optimize fiscal incentives and effective tax rate. • Led the implementation of Oracle Hyperion (PBCS) as the group’s unified planning platform.
• Directed pricing and SKU profitability analysis across Wholesale, Retail and Digital. • Defined discount frameworks and pricing architecture aligned with margin goals. • Built financial models for strategic decisions, scenarios and investment evaluations.
• Managed performance analysis, financial projections and planning routines. • Developed dashboards and KPI reporting to improve decision-making visibility.
• Financial partner for Commercial and Trade Marketing teams. • Led profitability simulations, ROI analyses and mix optimization initiatives. • Improved pricing and investment efficiency across product categories.