Bogota, D.C., Capital District, Colombia
C-Level Executive | CFO Latin America | Regional CFO | CFO | Strategy Copilot | Strategic Commercial Co-Pilot | Enterprise Value Creation | Cross-Border M&A C-Level executive with over two decades of experience in multinationals driving enterprise transformation, strategic scaling, and rigorous financial governance across 20+ Latin American markets. Recognized as a pivotal commercial co-pilot to regional CEOs, specializing in orchestrating high-value, cross-border M&A transactions and navigating geopolitical volatility to protect and expand shareholder value. Architect of sweeping organizational restructurings and post-merger integrations that consistently yield multi-million-dollar efficiency gains and margin expansions in the Industrial, biopharmaceutical, and FMCG sectors. Adept at modernizing legacy finance functions into agile, data-centric operations while championing sustainable, forward-looking capital allocation strategies. Abilities to lead high performing and result oriented teams. Board Director member. Market & Region strategy Copilot. My personal opinions do not represent any Organisation.
Serve as the strategic commercial co-pilot to the Regional CEO, holding full P&L and financial governance accountability for operations spanning 10 Latin American nations. Direct a highly decentralized finance organization comprising 9 Country CFOs, a dotted-line Shared Service Center, and a regional core team of 50+ personnel to manage a portfolio generating ~3.1 Billion CHF in annual net sales. Champion the financial integration of the "NextGen Growth 2030" corporate strategy, focusing on disciplined capital allocation, margin expansion, and aggressive inorganic pipeline development.
Promoted to direct total financial strategy and operations across the entire LATAM footprint, encompassing the critical markets of Brazil and Mexico, alongside two massive sub-regions (Cluster North and Cluster South). Led a geographically dispersed executive team, partnering directly with the Commercial SVP to drive aggressive market penetration and protect operating margins amidst shifting regional healthcare regulations and pricing pressures.
Managed the complete financial and operational (CFO & COO) mandate for Brazil, a Top 10 global market for the enterprise, acting as the strategic co-pilot to the Country General Manager.
Steered financial and operational (CFO & COO) strategy across 27 countries with highly complex, multi-model distribution frameworks (AX, DX, DD) spanning eight legal entities across Colombia, Venezuela, Ecuador, Peru, Central America, and the Caribbean.
Held full statutory, legal, and financial accountability for pharmaceutical and consumer business entities across Colombia and Venezuela. Provided overall leadership to organizational development activities, serving as the catalyst for embedding a robust finance-partnering mindset across Local Operating Companies (LOCs).
HPC Finance Manager for Middle Americas region. Brand Building and Regional Brand Development Business partnering. Responsible for the HPC Categories Finance Management. (Home Care: Solution Wash, Direct Application, House Hold Care, Fabric Conditiones; Personal Care: Deodorants, Skin Cleansing, Hair, Skin Care, Face, Hand & Body). Responsible for the S&OP and Forecasting process. Innovation Business Cases Financial analysis for the nine countries of Middle Americas. FP&A for all Middle Americas HPC Business. (Pricing, Route to Market, Promotional Expenses,Trade Investments, Product Formulations, new categories, new business models, cost analysis within Others). Responsible for reporting, forcasting, Middle Americas S&OP coordination & S&OP Colombia leadership, budget execution, financial close month support, risk, compliance & control for HPC Division.
Responsible for project management and financial planning of the Marketing & innovation area. Within my duties are the marketing budget management (US 40 Million). Also involved in the long term strategic Marketing plan definition for all the company´s brands and the Alpina Corporate Brand. Member of the Alpina´s Innovation Committe. In charge of all the financial evaluation for the Marketing & Innovation area with regards to new products factibilities, launches and Marketing activities. Also responsible for the Marketing & Innovation reporting to the Alpina´s Board of Directors. Leader of the strategic partner alliances and its negotiations (Media Companies, Creative Agencies, BTL Agencies, amongst others). Leader of the Alpina´s Business Inteligence project called 2M (a BI technology platform and dashboard of main company KPI´s). Corporate Innovation & Marketing PMO.
Board of Directors Committe assistant. Presidency project manager. Responsible for the Presidency budget management. Leader of projects sponsored by the presidency as Social Responsability strategy definition, CEO Managerial Information system, CEO PR strategy, CEO Internal Communication plan. Responsible for the CEO´s interactions with differents chamber of commerce groups, various industry associations.