São Paulo, São Paulo, Brazil
Responsável pelas áreas de estratégia de marca, planejamento de marketing e comunicação. Ao longo dos últimos anos colaborou com empreendedores de diversos segmentos durante a jornada de construção de suas marcas. Luis Eduardo é graduado em Desenho Industrial pela Fundação Armando Alvares Penteado — FAAP, pós-graduado em Gestão Estratégica de Marketing pela Universidade Presbiteriana Mackenzie e em Comunicação Empresarial Transmídia pela Escola Superior de Propaganda e Marketing — ESPM.
Principais responsabilidades: → Investigar e analisar contextos e tendências de mercado. → Desenvolver e estruturar workshops e sprints de planejamento, sessões de imersão e co-criação. → Estruturar, analisar e consolidar insights de pesquisas qualitativas e quantitativas. → Consolidar diagnósticos de marca, negócio e comunicação. → Construir cenários de arquitetura de marca e recomendações de portfólio. → Desenvolver diretrizes estratégicas, posicionamento e roadmap de inovação com foco na marca. → Colaborar e co-criar com equipes de design de marca: visual, verbal & interiores/VM. → Propor melhorias na experiência da marca, produtos/serviços, tecnologias e canais. → Desenvolver planos integrados de marketing e comunicação corporativa. → Coordenar contratos com agências, equipes internas e outros parceiros. → Mensurar e analisar resultados quali. e quanti. de branding, marketing e comunicação. www.de-stuff.com
Farasi is a creative bureau with a curated lens on equestrian culture & today's lifestyle. Key Responsibilities: → Investigating and analysing equestrian market contexts and trends. → Developing and structuring workshops, planning sessions and co-creation activities. → Structuring, analysing and consolidating insights from qualitative and quantitative research. → Consolidating brand, business and communication diagnostics. → Building brand architecture scenarios and portfolio recommendations. → Developing strategic guidelines, positioning and innovation roadmaps with a focus on the brand. → Collaborating and co-creating with brands, athletes, visual and verbal design teams. → Proposing improvements to the brand sponsorship, experience, products/services, technologies and channels. → Developing integrated marketing and sports communication plans. → Coordinating contracts with agencies, athletes, horse owners & breeders, internal teams and other partners. → Measuring and analysing qualitative and quantitative results of branding and communication efforts. www.farasi.com.br
Studio ouieieee embraces a multidisciplinary approach to creative services, designing for companies, institutions, and individuals. With a focus on human and dynamic processes, we craft visuals and personalities for brands, connecting them with people through innovative solutions in branding, content, product, and experience design. Our expertise spans over 50 brands, delivering assets like products, websites, campaigns, and retail experiences. → Research trends to inspire brand design. → Refine concepts and aesthetics. → Extract insights from research to guide design strategies. → Develop and refine brand identities. → Ensure visual consistency through touchpoints. → Produce creative assets for various platforms. → Collaborate to align deliverables with brand narratives. → Oversee creative projects to ensure alignment and quality. → Explore new tools and design technologies.
TDK is a global online resource and local offline communities around the world, for thousands of student and graduate designers. We aim to educate, inspire and connect design kids to the creative industry. www.thedesignkids.org