Munich, Bavaria, Germany
Data-driven C-level marketing leader with highly adaptable mindset, collaborative & creative team player and 10+ years' experience in DACH & globally. Expert in strategy, branding, digital, PR & communications in following industries: sports, retail, FMCG, event, technology & recruitment.
Marketing Leadership for Major Electronic Music Festivals * Leading the marketing strategy for 15–20 large-scale electronic music festivals including Ikarus, Echelon, Contact, WET and Isle of Summer + more, attracting over 300,000 visitors annually * Managing a cross-functional marketing team with a focus on social media, performance marketing and digital storytelling * Driving growth through targeted campaigns on Instagram, TikTok, Meta Ads and Google, tailored to the electronic music community * Overseeing ticketing strategy, pricing models and sales funnels across all events * Developing and managing marketing budgets, ensuring ROI-driven media planning and partner activations * Creating and executing data-informed content strategies and editorial calendars with high engagement impact * Collaborating with design and media teams on brand visuals, video content and festival aesthetics
Management of three teams (marketing & communications worldwide - APAC, EMEA, AMER). Responsible for all global marketing and communication aspects. And the development of a dynamic internal and external image.
Leading a team of 12 in graphic/design, campaign management and employer brand to achieve our strategic goals in DACH.
In charge of leading and managing the BrandCom team of 8 and ensuring a clear and consistent brand presence and communication. Responsible for the development, active implementation and marketing strategies (positioning, branding, messaging) with the aim of sustainably expanding the market position, business development with the upcoming rebranding.
Contract for 7 month regarding trade marketing strategy roll-out - Team Lead of Trade Marketing department regarding all B2B and B2C costumers and touchpoints for the brands Dymatize, Premier Protein and Powerbar in DACH/EMEA. In charge of rebranding the brand Powerbar and its future strategic and operative alignment in all trade related areas (shop experience LEH, FDM & sports retailers, magazine articles, new product packaging, display set-up, shopinshop systems)
Main contact in trade marketing for sports retailers across Germany. Responsible for project management of the Garmin online seminar channel for dealer sales and training purposes and creating (online) campaigns for new product launches, as well as creating advertising material, give aways for the individual retailers. Organizing important trade fairs (ISPO Munich & EUROBIKE). Project management with various agencies and departments such as Sales, Product Management and Support.