Greater Madrid Metropolitan Area
Passionate about the world of SEO (Search Engine Optimization), GEO (AI Visibility) and AI Automations, constantly exploring innovative strategies to enhance website visibility across search engines and AI-driven discovery platforms. With over 15 years of experience in the technology sector, particularly in software conception, analysis, and development within the energy industry, I bring a strong analytical and technical foundation that applies to any business environment. My goal is to empower teams and organizations with the right tools, automation processes, and data-driven strategies to ensure effective project management and sustainable growth.
Webs: Philips Hue, Wiz, Philips Lighting • Comprehensive SEO Strategy & Leadership: Expert in developing, leading, and executing global SEO strategies aligned with business goals. Skilled in rebranding, migrations, auditing and optimizing information architecture, indexability, WPO, international SEO, and content performance. Proven ability to prioritize initiatives through data-driven insights and coordinate cross-functional teams (content, UX, IT, marketing, Paid and PR) to achieve measurable growth. • Content & Technical Excellence: Strong background in content optimization (keyword research, interlinking, tagging, duplicate content reduction) and technical SEO (Core Web Vitals, hreflang, schema, canonicals, crawl budget, and JavaScript rendering). Experienced in executing end-to-end audits, resolving indexation issues, and implementing scalable technical improvements that enhance site performance and visibility across global markets. • AI-Driven Optimization, Automation & Measurement: Focused on the evolution of SEO within AI-driven search ecosystems. Skilled in automation, data collection, and performance measurement to improve ROI and SEO KPIs. Leverages AI tools for trend analysis, competitor benchmarking, and keyword expansion to increase brand visibility across traditional search engines and emerging generative AI platforms such as Gemini and ChatGPT.
Webs: TheWonderSEO • Creation of websites from different business areas. A space where different SEO strategies are tested.
Webs: Iris Global • Strategic Website Development & Migration: Led the definition and execution of the organic strategy for the creation and migration of the company website, ensuring SEO best practices, technical stability, and traffic retention during the transition. • Cross-Functional Roadmap Leadership: Collaborated with stakeholders across marketing, development, design, and business teams to build and prioritize a comprehensive implementation roadmap. Defined inter-team dependencies and streamlined workflows for on-time delivery of high-impact initiatives. • Performance Management & Optimization: Defined key KPIs, objectives, and success metrics to monitor the performance of organic and digital marketing initiatives. Managed cross-departmental teams, aligning efforts toward growth in traffic, engagement, and conversions.
Webs: HMHospitales.com + 26 sites HM Hospitales Group + App • Strategic SEO Product Growth: Designed and executed end-to-end on-site and off-site SEO strategies focused on sustainable traffic acquisition, leveraging advanced keyword research, competitive intelligence, and scalable information architecture improvements. • Technical Excellence & Content Optimization: Led comprehensive technical audits, domain migrations, and structured tagging implementations. Developed data-informed content strategies and wireframes, prototypes, and UX-tested mockups to improve visibility, engagement, and conversion. • Cross-Functional Leadership & Data-Driven Prioritization: Partnered with marketing, design, development, and business teams to define SEO product roadmaps, prioritize backlog initiatives, and align growth objectives with measurable KPIs to maximize ROI and user experience.
-Diseño y programación de la web. Posicionamiento SEO -Elaboración de informes combinando múltiples datos. Google Analytics y WebMasterTools. -Generación de contenidos, optimización enlaces, imágenes, etiquetas meta -Email Marketing. Envío boletines informativos (MailChimp) -Máxima responsable de la concepción, análisis, arquitectura y desarrollo: *Sistema clusterizado de compra y venta de electricidad en tiempo real (24x7) *Aplicaciones escritorio explotación bases de datos *Aplicaciones alimentación de bases de datos diferentes orígenes y formatos *Servicios web comunicación diversas entidades sector eléctrico (OMIE,Esios,REE,Simel) -Reportar directamente al comité de dirección. -Coordinar reuniones con áreas usuarias. Toma de requisitos y documentación. -Relación con proveedores externos. -Asegurar la coherencia y la evolución del conjunto de los proyectos informáticos. -Organizar y dirigir un equipo de profesionales para cumplir y definir los objetivos -Identificar y jerarquizar claramente las prioridades. Herramientas empleadas: HTML4, HTML5, CSS, JavaScript, JQuery, Ajax, ASP, JSon, Dreamweaver, Fireworks, Analytics, WebMasterTools, Diferentes Widgets, Visual Studio .net y versiones superiores, Python, Django, Java, VBA, Visual Basic 6.0, SQL Server , Servicios de mensajería, MySQL, Transact SQL, NetBeans, Eclipse, Git, Office, XML, Matlab, Flash, MSDos Webs: www.imenergia.com, www.w2m.es, soe.enervia.com, aeqenergia.com