Germany
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Operations Excellence & Digital Transformation (OES)
💼 Communications | PR & Engagement | Digital & Brand Strategy: > Manage internal and external communications, creating and distributing content across multiple channels ensuring clear, engaging messaging. > Drive employer branding initiatives, enhancing company culture through digital content, events, and partnerships. > Support top management in shaping their corporate brand through content, profile management, and consulting. > Contribute to digital marketing strategies, integrating new tools and platforms to drive change and improve communication impact. > Plan and execute corporate events, internal team events, and university collaborations to build engagement. > Serve as the main PR & engagement contact, handling media relations and brand storytelling. > Act as an OKR coach, facilitating goal-setting and alignment within teams. > Supporting relationship-building across Lufthansa Group and beyond to drive business growth and partnerships. > Work on cross-functional projects, using communications to enhance collaboration, innovation, and visibility.
💼 Working student for Digital Marketing & Content Creation, Project Support: ✈️ Lufthansa Social Media | Content Creation: > Supported content production for Lufthansa’s social media, taking on both behind-the-camera roles (organization, production, and distribution) and in front of the camera (live moderation and content creation). > Assisted in content planning, research, and distribution for paid social media activities and campaigns, contributing to engaging content across platforms. > Utilized tools like Canva, Photoshop, MS Teams, Brandwatch, and ClickUp to create and manage content. 📱 Oscar Bravo | Content Creation: > Assisted in managing LinkedIn content creation, writing and producing posts to enhance brand presence and engagement. > Actively participated in TikTok content creation, both behind and in front of the camera, contributing to brand visibility and audience interaction. 🛩️ Flying Lab | Project Support: > Assisted in managing partnerships, logistics, and stakeholder communication for the Flying Lab project. > Supported the development and execution of the communication strategy, along with event logistics and coordination. 🎉 Oscar Bravo Team Event: > Planning and execution of a big team event, overseeing venue selection, travel coordination, budget management, and team-building activities.
💼 Communication, Marketing & Digital Transformation | Siemens Financial Processes, Organization & Innovation: > Assisted in developing and optimizing internal marketing strategies for the global CF R (Controlling, Finance, Reporting) department, helping to enhance communication and branding efforts. > Supported international digitalization projects, including designing workshops, co-moderating breakout groups, and creating content for internal learning platforms and product rollouts. > Created presentations and marketing videos for management, contributing to content that supports business objectives and engages the target audience. > Contributed to internal communication initiatives via Siemens Finance Communities on Yammer and the global Siemens Intranet, promoting engagement and knowledge-sharing across teams. > Supported the planning and execution of virtual conferences and events and created content for articles, Yammer, and presentations. > Provided organizational support for PMO activities, tracking milestones and progress, ensuring effective communication across teams and projects. > Wrote use cases and articles for Siemens’ internal platforms, supporting internal knowledge sharing and collaboration. > Tested and provided feedback on tools, platforms, and chatbots, enhancing internal processes and improving user experience.
📍As a working student at DLD Conference, I supported community management and invitation workflows, ensuring smooth attendee coordination through CRM systems. I assisted with event logistics, including attendee registration and organizing side events. I contributed to the success of conferences by managing social media activities, such as writing posts, live-tweeting, and monitoring / maintaining digital platforms like YouTube, X, Flickr, LinkedIn, and the DLD website. 📝 I created written content for newsletters, marketing materials, and presentations, ensuring alignment with event branding and objectives. I also developed a strategic concept to attract new audiences and provided research and administrative support to management. 💻 Tools used: MS Office Suite, Highrise CRM, Mandrill, Mailchimp, Xing Events, SAP