Luis López Navarro (Turista)

Filmmaker, Gen AI storytelling at Turista

Spain

About

I'm a director and creative storyteller using both AI and traditional filmmaking tools. Since 2007 I have been shooting engaging ads and video content worldwide for clients such as Google, Microsoft, Coca Cola or Iberia, combining a passion for storytelling with technology and brand success. Tech is here to expand our capabilities. But telling stories remains our job. · Gen AI storytelling. · Live action shooting –from commercials to documentaries, branded content or arts/experimental. · Creative conception and script writing. · Full post-production with both advanced AI and traditional post tools. Based out of Madrid and always excited about new projects globally.

Experience

  • Founder. Director / Filmmaker at Turista Films
    Aug 2015 - Present · 10 yrs 11 mos

    www.turistafilms.com Director and producer of video content and commercials for global brands.

  • Director / Producer at Terricola
    Sep 2023 - Present · 2 yrs 10 mos

  • Co Founder, Creative Director at El Pudú Studios
    Jan 2013 - Mar 2018 · 5 yrs 3 mos

    Development and direction of educational Apps and arthouse videogames

  • Director, Advertising Photograhy (Master of Professional Photography) at IED Istituto Europeo di Design
    Apr 2015 - Jul 2016 · 1 yr 4 mos

    Director of the Advertising Photography module in the Master of Professional Photography at IED Madrid. Teacher of Advanced Video Technique and Editing.

  • Director / Commercials at The Kitchen Corporation
    2007 - 2015 · 8 yrs

    Commercials and brand content director. More than 60 TV and online commercials for brands like Google, Coca Cola, Iberia, Movistar, Microsoft and agencies like McCann, Ogilvy, Y&R, Sra Rushmore.