Spain
With a strong background in Casino (Land based and Online) and sports betting, I'm helping iGaming company's to setup operations in Latam Markets (Brazil, Chile, Peru among others) in terms of acquisition, affiliates and ops. Through my experience leading marketing areas in various Latin American markets and countries, I have developed the ability to drive results and a high capacity to adapt to distinct work environments. I have developed expertise in complex markets such as iGaming, Sports Betting, Forex, Crypto, Pharma and politics, launching many successful digital marketing campaigns.
Responsible for LATAM markets development.
Regional Manager LATAM markets. Sports-betting and Casino
Director of Tigerawit's Latin American division. Global fintech digital marketing in the online trading market (Forex, Crypto y otros). Responsible for planning and directing the regional marleting processes, defining key business KPIs, budgeting, and strategic planning. Development and management of high performance teams. Implementation of campaigns to obtain leads and drive conversation with a focus on developing and creating sales. Development of affiliations with influencers. Purchase of digital media. Development automated funnels for strategic growth hacking.
In charge of Influencers/affiliates area for Sports Betting Sites for Latam. Development of affiliates and influencers programs. Scouting, prospecting and acquisition of new relevant influencers in bets industry. Marketing promotional actions for Leads/FTDs generation. Brand awareness campaings for digital wallets. SEM / Paid media strategies for complex products and policies (gambling/bets)
Digital marketing manager of advertising agency. Development, planning, and implementation of comprehensive digital marketing strategies for various accounts. Develop campaigns for professional soccer players, political, pharmaceutical, and health campaigns for government agencies and others. Environmental diagnosis and detection of opportunities. Image project management, strategy and online positioning. - Guidelines on Facebook Ads, Instagram Ads, Google Ads (Display, Search Network and others. (SEM) - Definition of budgets for online guidelines - Online media planning - LEADS acquisition campaigns, conversions. - Remarketing / retargeting campaigns - Email marketing implementation - Counseling integrated in advertising communication. - Generation of reports (Google Analytics, Facebook Analytics and others) - Network management and integration with CRM