Colombia
Industrial Engineer, specialist in strategic Marketing and MBA. More than 18 years of experience as General Manager & Marketing Director. Professional Objectives: 1.Improve sales & profit for the company. 2.Generate sustainable market share growth for the Brands of the company. 3.Better allocate the resources according to the Brand needs. 4.Better understand and motivate the talent. 5.Generate positive business turn-around where needed
Cosmoagro es una empresa Multinacional Colombiana que distribuye un completo portafolio de productos agroquimicos, fertilizantes, coadyuvantes y bioestimulantes dirigidos al sector agroindustrial.
Triada EMA es una empresa Multinacional Colombiana que produce y distribuye un completo portafolio de productos agroquimicos, fertilizantes, coadyuvantes y bioestimulantes.
Monte Real is a Distributor of personal care and home-cleansing products. We distribute the products of Beiersdorf and import Detergent from Fábrica de jabón la Corona in México. The company was founded in June 2010. Our main clients are independent supermarkets and Pharmacies.
Marketing & Commercial Director Biotecnik Reports to the Board: Biotecnik is the owner or the Brand LAVANTE PARIS launched in Colombia on August 2010. Lavanté Paris is the Umbrella Brand of the following sub-brands: Intibón, Figubelle, Renacell, Fotone and Cleancutix. Responsible for the Launch, Marketing and sales strategy in the Colombian market. Responsible for, designing, production of TV commercials, media plan and media negotiation. Responsible for structuring the sales and marketing team, listing in main clients and turnover of the products. Achievements: Creation of the Sales & Marketing team. Successful launch in 5 categories: - Intibón: Intímate care - Figubelle: Anticelulite & slimming creams - Renacell: Antiage creams - Cleancutix: Facial cleansers - Fotone: Solar protection Turnover of us$ 0,8 million in the first 4 months
Beiersdorf Andina is a German company, based in Bogotá, responsible for 4 countries (Colombia, Venezuela, Ecuador and Perú). The average turnover is EU 100 millions, and the company has more than 200 employees. The main Brands are Nivea and Eucerin. Responsible to define (according to the international guidelines) the correct Marketing strategy that assures the sustainable growth of the Brand in the countries. • Responsible for Andean Market shares • Net Turnover, MCI, sales development, price strategy • Growth Projects per Brand • Relation with Regional Agencies (Creative, media planning, PR, Online, Nielsen, Market Research) • Sales EU 100 MIO, Marketing Budget (US 30MIO) • ATL, BTL Strategy and execution • Direct report 4, Indirect 41 • Definition and execution of Star launches in the region Achievements: • Leadership in Nivea SUN. (23%) (+8 points in Market share) • 2 nd position Condoms (+7 points in Market share) • Increase of 3 points in Deodorant Market share • Sales increase of 30% in Euro in total
Responsible to adapt and executing the regional and International Strategies to achieve corporative Objectives (Sales, Marketing, Finance and administration, Supply chain). Direct reports: Marketing Manager, Finance & Administrative Manager, Sales manager, Supply Chain Manager. Achievements: • Recovery of condoms market share from 49% to 57% • Market share increase in Deodorants from 1.9% up to 3.2% • Market share increase in Sun protectors from 25.3 up to 27% • Increase of the Market share in shaving products up to 15% • Total sales increase 40% (National Currency)
Responsible to adapt and executing the regional and International Strategies to achieve corporative Objectives (Sales, Marketing, Finance and administration, Supply chain). Direct reports: Marketing Manager, Finance & Administrative Manager, Sales manager, Supply Chain Manager. Achievements: • Ebit Increase from 7.8 up to 9.6% • 5 points CMI Recovery • Sales increase of 18% in Face care, 14% in Body care, 12% in Sun care, 44% in Condoms, 28% in Derma
Responsible for planning the paper Mate production. Responsible for Importing and buying all the raw material for production and responsible for inventory levels.