Guayaquil, Guayas, Ecuador
Experienced Trade Marketing Expert with a demonstrated history of working in the consumer goods and pharmaceutical industries. Skilled in Negotiation, Microsoft Excel, Data Analysis, Trade Marketing, and Marketing Strategy. Strong marketing professional with a Engineer's degree focused in International Business from Universidad Casa Grande.
- Lead & ensure excellence execution of all commercial & category activation plans (Promotional & exhibition grid, local pricing strategy and sku assortment by channel). - End to End Trade Marketing investment administration for the cluster. - KPIs analysis and sales forecast management (SOM, ND, WD, Sell In, Sell Out, Stocks). - Lead Category & Shoppability Iniciatives with main customers. - Monitors competitive performance & industry trends to shape the environment for success.
- Responsible for the design and execution of strategies for Digestive Category (Enterogermina, Dulcolax & Esencial), which represents 60% of the cluster sales.
- Trade Marketing Strategy: Develop and execute trade and brand strategies in Chains and Distribution Channels. - Budget development and management. - Promotional grid design. - Pre ROI - Post ROI Analysis.
- Planning and development of strategies, building blocks and promotional activities of the Modern Channel based on categories guidelines, customer perspective and shopper insights. - Promotional budget management. - Budget review volume plan, mid-year review and responsible to align financial objectives with the commercial team. - Identify and prioritize shopper knowledge to provide execution teams with guidelines. - Develop a solid analysis of the retail environments(SOM, ND, WD, Sell In, Sell Out, Stocks, Consumer insights).
- Development and execution of commercial strategies for Distributors. - Tracking KPIs: ND, WD, SOM, Sell In, Sell Out, Stocks.
- Logistic and operational control of activities towards the Trade. - Spending control of customer activities. - Responsible for monitoring main market performance KPIs: (SOM, ND, WD, Sell In, Sell Out and Stocks). - Elaboration, printing and implementation of POP.