Ludwig Groß

be creative every day

Munich, Bavaria, Germany

About

Leading creative teams, develop production processes, design thinking and creative storytelling for both - still or motion pictures. No matter if it’s a 6“ or 65“ inch screen.

Experience

  • Lidl International ()
    • Head of Marketing Fashion & Kids
      Nov 2025 - Present · 9 mos

    • Teamlead Marketing Fashion & Kids
      Apr 2025 - Nov 2025 · 8 mos

    • Gruppenleiter Marketing Fashion & Kids
      Oct 2024 - Apr 2025 · 7 mos

  • Strategy & Content Consulting at studio luigigrande
    Aug 2008 - Present · 18 yrs

    - AI Expert for efficiency Content Production Solutions - 15years+ experiecne in a creative ecommerce environment - Creative Director to high-end campaigns - Storytelling - Consultant to develop a professional studio surrounding - State-of-the-art and end-to-end production process - Highly experienced Photographer and Videographer in Fashion and Product

  • Lidl Digital ()
    • Abteilungsleiter Content & Campaign Development
      Jan 2024 - Sep 2024 · 9 mos

    • Professional - Neue Geschäftsmodelle & Content
      Sep 2023 - Jan 2024 · 5 mos

  • Head of Visual Content at 1-2-3.tv GmbH
    Apr 2021 - Jun 2023 · 2 yrs 3 mos

    - Leading multiple units (Photography, Postproduction, Set Design, Graphic Designer, OnAirPromotion) - Design Thinking - Customer-centric product development - Strategic development of the unit and it's end to end processes - Responsible for Budget and Ressources

  • HSE Home Shopping Europe GmbH ()
    • Teamlead Foto&Bild
      Oct 2018 - Mar 2021 · 2 yrs 6 mos

      - Disciplinary leadership to photographers, videoproducers, managers and retouchers - Develop relevant KPI's to the units outcome - Responsible to the end-to-end inhouse content process - Strategic development of the production unit - Development of new image-, shooting and brand styleguides - Responsible to budget and ressources

    • Supervisor Foto&Bild
      Nov 2016 - Oct 2018 · 2 yrs

      - technical leadership to photographers, videoproducers and retouchers - development of content production processes - development of a new Video-Packshot Unit

    • Operator Bild
      Apr 2016 - Oct 2016 · 7 mos

      - Coordination of a retouch and photoproduction team - acquire new agencies and freelancers - overall responsible for unit ressources